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Posts Tagged ‘Tyler Perry’

What Would Madea Do? Sue Someone in Jesus’ Name.

madea jesusJanie Tinklenberg, 47, a youth pastor from Holland, Mich., wanted to make Jesus a central part of her student’s lives by asking one salient question in Bible study. Another idea would be to brand that query somehow — pencils, pens, notepads — and then it hit her: beaded bracelets.

So, in 1989 she approached a local marketing firm about developing a brand and “W.W.J.D.” was born. However, not protected. By the time Tinklenberg decided to call the U.S. Patent and Trademark Office (USPTO), it was determined that the logo was already so popular, it would remain public domain. (Source: Salon.)

Fast forward to 2014: two people decided to earn some extra dough and sued for the trademark of the ecumenical acronym. And this guy won because that’s what Jesus would do, right?

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New York Magazine Interview Reveals Oprah’s Rebranding Secrets

This week New York Magazine published a revealing interview with Oprah Winfrey, reigning queen of reinvention. It specifically dealt with how she saved her OWN Network, which looked like a big bust as recently as mid-2012.

Oprah’s partnership with Arianna Huffington, which led to “HuffPost OWN”, wasn’t enough to immediately rescue the floundering ship, but OWN finally became profitable this summer as its ratings jumped more than 60%. Well-hyped interviews with Rihanna and Lance Armstrong helped, as did Tyler Perry‘s soap opera The Haves and the Have Nots, but many still wonder how she pulled it all off.

Here are some key revelations from the woman herself.

On dealing with “no”:

Oh, I hear that all the time.

 On the challenges of choosing the right people to manage OWN:

What didn’t feel right from the beginning was, “Who are we going to get to do this? Because I have a full-time job.”

When I first suggested [network presidents] Erik and Sheri, [the idea] was not welcomed with open arms…I’d never done cable, and they’d never done cable.

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Spin the Agencies of Record

Unisys has selected Lewis PR as its U.S. corporate AOR after a competitive pitch. The firm has already begun work on a program that will bring awareness of the company’s thought leaders and its work solving IT issues for clients.

City of Hope, a research and treatment center for a variety of life-threatening diseases, has chosen Weber Shandwick as its AOR for cause marketing and PR programs. The firm will raise awareness for the center’s work.

RecycleBank, a company that gives deals and rewards to people who recycle and take other “green” measures, has chosen the Bateman Group for PR services including partnership, corporate, and consumer communications. Tyler Perry, a Bateman VP based in NY (ha!), will lead the account. Its first initiative is the “Green Your Home Challenge,” which is taking place this month. The news of the new client coincides with the opening of Bateman’s new offices in Brooklyn.

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Tyler Perry Hangs Up His Wig for ‘For Colored Girls’

Often, Tyler Perry is front-and-center promoting his films, which have included the highly successful Madea films where he’s dressed as an elderly church-going gun-toting woman. In his latest film, not only did Perry stay behind the camera, he’s also remained largely out of sight in in the marketing.

For Colored Girls (based on the Ntozake Shange poem “For Colored Girls Who Have Considered Suicide/When the Rainbow Is Enuf” from the 1970s) is taking a more artistic route, according to The New York Times, and keeping quite a bit more hushed about Perry’s role. Instead, there’s much more emphasis on the cast; Janet Jackson, Thandie Newton, and Kerry Washington are among the leading ladies. Perry is the most successful black filmmaker ever (in monetary terms), according to the story.

The article adds that not only did Perry decline an interview, but his publicist said he would stay largely quiet in the overall promotion of the film.

For Colored Girls opened this weekend in the number three spot, behind Due Date and the animated movie Megamind. Check out the trailer above.