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Posts Tagged ‘U.S. Airways’

Why Social Media Managers Need to Manage Their Own Social Media

Don't be him.

…because if/when the brand they run makes headlines for social snafus, they become fodder for the tabloids. And then the Daily Mail can cover a Facebook post intended for friends and family and call it “EXCLUSIVE.”

We don’t want to encourage you to click on that dirty link, so we’ll sum it up: in following up on the beaten-to-death porn tweet story, someone at the DM did a Google search, found the guy responsible for managing social at U.S. Airways, visited his Facebook and LinkedIn profiles, and grabbed some personal–but not private–screenshots.

Par for the course, we suppose.

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Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

Failed U.S. Airways Flight Passenger’s Selfie Goes Viral

You may have already seen this week’s most epic selfie, but we’ll post it again as a reminder that, whenever something embarrassing happens to your major international client, chances are fairly good that someone will take a picture of it—and if the pic is as great as this one, it will be widely shared.

A quick glance at the photographer’s feed also demonstrates that, in cases like this, every single journalist in the world will then scramble to be the first to score the scoop and the exclusive interview.

Social media: it’s a mixed bag!

U.S. Airways Shows Blind Man and His Dog the Terrible ‘Unfriendly Skies’

This bitch caused a flight to be cancelled. No, not the dog.

This rude bitch caused a flight to be cancelled and this man to be kicked off a plane. No, not the dog, silly.

MEMO to American Airlines: Before you kids get the confetti ready and fill up all those helium balloons to celebrate your merger with U.S. Airways, you may want to pay attention to this story about your bunk mates and their attitude toward the disabled.

Meet 49-year-0ld Albert Rizzi of Long Island, N.Y. And his dog, Doxy. 

Albert is blind and Doxy is a registered service dog. Brutal looking, isn’t she? Anywho, Rizzi flies once each month, and every time he gets on a plane, there’s his faithful companion by his side. Only this fateful day on US Airways Flight 4384, Rizzi and Doxy were escorted off the flight by gun-toting security after a heated exchange between Rizzi and some ne’er-do-well flight attendant.

According to CNN, this lively conversation in which said stewardess asked that Doxy be “placed under the seat for safety reasons,” caused such emotion among the 35 passengers on board that everyone walked off the plane with Rizzi and Doxy causing the cancellation of the flight.

Yeah, there’s more after the jump…

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An Inside Look at the American Airlines Rebranding ‘Saga’

American Airlines and FutureBrand didn’t just wing it with their rebranding campaign: the new logo and airplane design, revealed publicly this year, was a two-year undertaking. Company and branding agency executives shared behind-the-scenes details of their rebranding strategy, research and rationale at a recent AMA New York event.

Jill Surdek, American’s managing director of brand and customer experience strategy, called the process a “saga”, reminding the audience that the campaign began prior to major unforeseen events (namely the airline’s late 2011 bankruptcy and recent merger with U.S. Airways). She then laid out, piece by piece, a plan that was that much harder given industry, financial and self-inflicted PR problems (with our comments in italics):

Multilayered rationale. “It was a slow, methodical process to build the case for change, but there wasn’t much pushback from senior management”, Surdek said. She explained the reasoning:

  • AA’s competitors all refreshed their brands within the past decade, but American hadn’t done so since 1967.
  • While many fans identified with American’s iconic look, it had undeniably lost its luster.
  • American ordered several new aircraft a few years ago, so the time was right to change customer perceptions.
  • Marketing priorities include expanding international business and attracting younger customers.
  • The airline needed to streamline its vast array of different logos across business units.

Business reasons for rebranding were compelling. American competes with branding stars Jet Blue and Virgin (America and Atlantic) and with legacy carriers. Appealing to a younger base is essential moving forward.

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Roll Call: CBS, NBC, Glover Park, Starbucks, and More

Sonya McNair

Jim Lanzone has been named president of CBS Interactive as part of CBS Corp.’s acquisition of Clicker.com, the company Lanzone co-founded. Lanzone, who was CEO of Clicker Media, will now oversee global CBS Interactive operations. Clicker.com will join a CBS roster of sites that includes CNET.com, TV.com, and Gamespot.com.

Also in CBS news, Sonya McNair has been named head of comms for CBS News. She will oversee media and talent relations, as well as day-to-day PR and internal comms for CBS News, CBS Radio News, CBSNews.com, and the CBS News Polling & Survey Unit.

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