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Posts Tagged ‘U.S. Olympic Committee’

Will Sochi Winter Olympics Win the ‘Worst PR Ever’ Medal?

Sochi 2014 Company OlympicsNow, before you answer that close-to-rhetorical question, this doesn’t involve Munich or Atlanta. That’s too easy and something that doesn’t involve jokey-jokes.

Back to the show: think about any Olympics (that doesn’t involve human tragedy). Summer or Winter. Name the Olympic Games that has been a bigger punching bag.

Berlin, 1936, was hosted by a sardonic, mustachioed fellow who wanted “his Olympics” to move forward under an Aryan mindset. And then Jesse Owens stuck a bat right up his behind. (Go ‘Merica!)

Mexico City, 1968, featured an iconic picture with Tommie Smith and John Carlos with the black-gloved ‘Power to the People’ salute following their first- and third-place win in the 200m dash respectively. Right on.

Moscow, 1980, the U.S. team weren’t allowed to go because of the Soviet invasion of Afghanistan. Wait, what? Seems we would like a do-over compared to public sentiment about that #$%& country, but anywho.

And then, there’s Sochi. President Putin, please take the stand as we rattle off your many terrible PR achievements…

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C&W Working with U.S. Olympic Committee on ‘Raise Our Flag’

The U.S. Olympic team is one of the few that doesn’t receive funding from the government. To shine a light on U.S. athletes and the people who help them make it to the Games, the U.S. Olympic Committee has launched “Raise Our Flag,” a campaign that kicked off this morning in New York’s Times Square with help from Cohn & Wolfe.

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