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Posts Tagged ‘U2’

U2 to Unveil New Song During Super Bowl Spot, Offer Free Downloads to Benefit (RED)

a812d18636ceff861a80c8920a9dedc6Come Super Bowl Sunday, you may be buying many things–beer, chips, a box of ever-elusive Velveeta, or even David Beckham’s underwear–but U2 and AIDS charity (RED) are hoping you’ll also choose Sunday as the day to download the band’s new song, “Invisible” (for free!).

During a commercial break in the big game, the song will premiere in an edited version of its music video, after which, “Invisible” will be available for free download on iTunes for a 24-hour-period. Every time the song is downloaded during those 24 hours, Bank of America will make a $1 donation to (RED)–up to a total of $2 million. All the funds will go to the Global Fund to Fight AIDS, Tuberculosis and Malaria.

The promotion is the launch of a new partnership between the banking giant and (RED), which, since it was founded by Bono and Bobby Shriver in 2006 with the aim of engaging businesses in the fight against AIDS, has teamed up with big-name brands like Apple, Starbucks and The Gap to raise more than $240 million for the Global Fund. Read more

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Omaze Turns the Charity Model on Its Head

The non-profit business model is timeless: Celebrities and other well-to-do individuals identify a personal cause and encourage fans and followers to get involved–but the whole venture runs on the large donations of the fortunate few.

While Matt Pohlson and Ryan Cummins were still in business school, they attended a charity event that inspired them to change that equation altogether. The two classmates would have loved the opportunity to play basketball with Magic Johnson, but the price on the play date was a prohibitive $15,000. The incident got them thinking about a new way of running a charity venture–by expanding the playing field to include all interested parties.

Now they bring us Omaze, a project that offers fans “the chance to win once-in-a-lifetime experiences that also support social missions.”

Omaze is no small-time operation: past partners include Lady Gaga, Modern Family, the Broadway musical Rock of Ages, Meet the Press and the cast of Glee. Here’s the kicker: the required donation for participants is only five dollars. That’s right, for five bucks the super-fan can enter to win the chance to hang out with the cast of his/her favorite show…and support a worthwhile charity in the process!

How are they able to run a successful operation on the strength of such tiny donations?

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‘Forbes’ List Wavers Between Popularity and Influence

What a week for Gaga, eh? She’s seemingly been everywhere, even on the farm. And now she sits atop the Forbes Celebrity 100  list, pushing Queen Oprah to number two.

“Gaga is there not just because of the $90 million she earned with a monster tour, but also because of her 32 million Facebook fans and 10 million Twitter followers–aka Little Monsters–who helped move 1 million digital downloads of her recent single ‘Born This Way’ in only five days,” the magazine writes.

The magazine goes on to say that Oprah can take a social media lesson from Justin Bieber in the number three spot.

The rest of the list seems to go this way; a hodgepodge of people who are given credit or penalized for whatever level of social media notoriety they’ve been able to attain.

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