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Posts Tagged ‘U2’

U2 Apologizes for Apple Album Giveaway

u2 q&aTrying to smooth things over after the rough release of their new album “Songs of Innocence” last month, U2 – or more specifically, Bono – apologized for the album giveaway fiasco that had many iTunes customers seething.

As part of a huge and longstanding partnership with Apple, U2 gave its new album to iTunes users, automatically downloading it onto people’s playlists. Some were so up in arms about the perceived intrusion that Apple introduced a tool to remove the music.

“Can you please never release an album on iTunes that automatically downloads to peoples [sic] playlists ever again? It’s really rude,” the group was asked during the Facebook Q&A.

Bono’s response: “Oops.”
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How Did Apple’s U2 Freebie Go So Wrong?

u2 lpApple and U2 have been dealing with negativity over the past week or so all because they gave users a free copy of the band’s new album “Songs of Innocence.” What gives? Don’t people like a freebie? Don’t people like U2?

The “gift,” as the band tweeted, went to 500 million users automatically at a cost to Apple of what some have estimated $100 million. I argued here that the band was upstaged by Apple’s other announcements from the September 9 event. This is the first U2 album in five years and — yes I’m biased because I have a soft spot for the band — but this is a big deal. It deserves its own fanfare.

But it looks like the situation is even worse. People were really upset by the move.

First off, some people with questionable taste just couldn’t bear the idea of the album being on their devices. Some have moved on to other bands and can’t be bothered while others, just to annoy us with their annoying youth, say they’ve never heard of U2. Lies!

But the answer might sit more squarely in the word that Slate used to describe the marketing ploy: creepy.

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Did U2 Get Upstaged By The iPhone?


For those with iTunes, Beats Music and iTunes Radio access, you’ve probably noticed something new and interesting floating around: a new U2 album. Hey now! This is big news. It’s been five years since U2 had an album of new songs. And this is the band that made “I Still Haven’t Found What I’m Looking For,” easily one of the best songs ever. But it hasn’t been met with quite the fanfare one would expect.

That’s not a comment on the music, but rather on the release. U2 both announced and released the album during yesterday’s big Apple event. This was an event that featured the iPhone 6, the Apple Watch, Apple Pay and this guy. There’s only so much information that we can digest at one event.

As a result, the album release for one of the biggest bands in the world has been a little muted.

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U2 to Unveil New Song During Super Bowl Spot, Offer Free Downloads to Benefit (RED)

a812d18636ceff861a80c8920a9dedc6Come Super Bowl Sunday, you may be buying many things–beer, chips, a box of ever-elusive Velveeta, or even David Beckham’s underwear–but U2 and AIDS charity (RED) are hoping you’ll also choose Sunday as the day to download the band’s new song, “Invisible” (for free!).

During a commercial break in the big game, the song will premiere in an edited version of its music video, after which, “Invisible” will be available for free download on iTunes for a 24-hour-period. Every time the song is downloaded during those 24 hours, Bank of America will make a $1 donation to (RED)–up to a total of $2 million. All the funds will go to the Global Fund to Fight AIDS, Tuberculosis and Malaria.

The promotion is the launch of a new partnership between the banking giant and (RED), which, since it was founded by Bono and Bobby Shriver in 2006 with the aim of engaging businesses in the fight against AIDS, has teamed up with big-name brands like Apple, Starbucks and The Gap to raise more than $240 million for the Global Fund. Read more

Omaze Turns the Charity Model on Its Head

The non-profit business model is timeless: Celebrities and other well-to-do individuals identify a personal cause and encourage fans and followers to get involved–but the whole venture runs on the large donations of the fortunate few.

While Matt Pohlson and Ryan Cummins were still in business school, they attended a charity event that inspired them to change that equation altogether. The two classmates would have loved the opportunity to play basketball with Magic Johnson, but the price on the play date was a prohibitive $15,000. The incident got them thinking about a new way of running a charity venture–by expanding the playing field to include all interested parties.

Now they bring us Omaze, a project that offers fans “the chance to win once-in-a-lifetime experiences that also support social missions.”

Omaze is no small-time operation: past partners include Lady Gaga, Modern Family, the Broadway musical Rock of Ages, Meet the Press and the cast of Glee. Here’s the kicker: the required donation for participants is only five dollars. That’s right, for five bucks the super-fan can enter to win the chance to hang out with the cast of his/her favorite show…and support a worthwhile charity in the process!

How are they able to run a successful operation on the strength of such tiny donations?

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‘Forbes’ List Wavers Between Popularity and Influence

What a week for Gaga, eh? She’s seemingly been everywhere, even on the farm. And now she sits atop the Forbes Celebrity 100  list, pushing Queen Oprah to number two.

“Gaga is there not just because of the $90 million she earned with a monster tour, but also because of her 32 million Facebook fans and 10 million Twitter followers–aka Little Monsters–who helped move 1 million digital downloads of her recent single ‘Born This Way’ in only five days,” the magazine writes.

The magazine goes on to say that Oprah can take a social media lesson from Justin Bieber in the number three spot.

The rest of the list seems to go this way; a hodgepodge of people who are given credit or penalized for whatever level of social media notoriety they’ve been able to attain.

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