Trying to smooth things over after the rough release of their new album “Songs of Innocence” last month, U2 – or more specifically, Bono – apologized for the album giveaway fiasco that had many iTunes customers seething.
As part of a huge and longstanding partnership with Apple, U2 gave its new album to iTunes users, automatically downloading it onto people’s playlists. Some were so up in arms about the perceived intrusion that Apple introduced a tool to remove the music.
“Can you please never release an album on iTunes that automatically downloads to peoples [sic] playlists ever again? It’s really rude,” the group was asked during the Facebook Q&A.
Bono’s response: “Oops.”