The final keynote at mediabistro’s UGCX conference was delivered by NPR President and CEO Vivian Schiller. Schiller started off with some depressing stats and said, “We’ve never seen a time that is more chaotic” in the news business. Specifically, 11% of full-time newsroom jobs were cut in 2008, local TV news audience has fallen 12% in the last five years, and the public’s assessment of accuracy in news is at its lowest level in two decades.
“Wherever we end up, we will look back at this year, and say this is the year when everything changed,” she said, but quickly added, “there are incredible reasons to be cheerful. Out of the ashes is rising a new era of information where citizens will receive the information they need to be self governing and we will do it ways we can’t imagine.”
Schiller then laid out five “myths” in the media industry.