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Posts Tagged ‘Unbaby.Me’

‘Unbaby’ Tool Gets Upgrade Just in Time for Endless Stream of Holiday Pictures

ratherLast year, we told you about Unbaby.Me, the genius browser tool that allows those plagued by the endless stream of baby pictures on their Facebook newsfeeds to replace the offending cherub faces with things like bacon and puppies.

Now, just in time for the onslaught of holiday pictures (read: babies in Santa hats and people getting inordinantly wasted at Christmas parties), the Chrome tool is getting an update; the new platform, called Rather, is a full-featured social filtering app, which can replace not only the sweet infant faces of your friends’ offspring with something you’d rather see (heartless!), but can now dub over virtually anything you’d like to avoid on your social media feeds.

The app works by using keywords you provide to automatically replace any image associated with that word with whatever you choose. As the website says, “all the sports in your newsfeed can now become cats! Or all the cats can become sports!”

It’s up to you!

Want to replace every picture of Kim Kardashian with a roast beef sandwich? Done! Rather see a sloth than another “selfie?” Ta-daa! Want to swoon over the Hemsworth brothers instead of drooling over another picture of your friend’s awesome lunch while you’re brown-bagging it? Presto! Read more

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Mitsubishi and 180 L.A. Create ‘Unpretentious App’ for Facebook

A few weeks ago we told you about Unbaby.Me, an app with the ability to rescue your Facebook newsfeed from a ceaseless onslaught of baby pictures. But what if the bane of your social media experience isn’t smiling toddlers, but an endless stream of pretentiousness in the form of upscale food photos and mentions of wine bars? Fear not! Mitsubishi and their PR partner 180 L.A. have your back.

While trying to come up with a way to portray the new 2013 Outlander Sport as a completely unpretentious vehicle that can still compete with more upscale cars in its class, Mitsubishi and 180 L.A. realized that many people find the sort of in-your-face pomposity that runs rampant on Facebook to be extremely annoying! Here’s their response:

In the words of 180 L.A. copywriter Kevin Steele: “It seems like every time we open up our news feed, we see an Instagram picture of a latte or someone vacationing in the South of France. We thought it would be hilarious to bring those people a little closer to Earth, and what better way to do that than with a car that is humbling the automotive industry, [the] 2013 Outlander Sport?” Read more