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Posts Tagged ‘Unilever’

As Environmentalists, Most Parents Fall Short

It looks like green is the new color of parental guilt.

According to a new survey by iVillage and Today.com, a huge number of parents admit they could do more to help the environment, but don’t have enough money to go greener, inducing “green guilt.”

The survey found 94 percent of parents want to do more to help the environment, but almost half (43 percent) say lack of money keeps them from being their greener selves.  For the record, we would buy everything organic at Whole Foods if we could, right? It’s just that all those sweet peas and pesticide-free artichokes really add up.

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Social Responsibility in the Global Spotlight

Corporate social responsibility and marketing with a higher purpose were central themes at the Global Marketing conference on Wednesday in New York. The event, hosted by the Association of National Advertisers and World Federation of Advertisers, was held during Global Marketer Week. Senior marketing executives from around the world discussed how CSR applies to their brands.

“The fundamental shift to purposeful marketing from the 1970s mantra to deliver shareholder value is now underway,” according to Marc Mathieu, marketing SVP at Unilever. Jim Stengel, former global marketing officer at P&G, further noted the need for a new business model since “only nineteen percent of Americans have confidence in big business, according to a Gallup poll.”

More talk about why CSR is so important these days after the jump.

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Spin the Agencies of Record

The Holmes Report says World Gold Council is looking at five firms for work in international marketing including the U.K., U.S., and Switzerland. The account is valued in the seven-figure range. The new search doesn’t impact the organization’s relationship with MSLGroup, which has been its global AOR since 2009. That account is also valued in the seven-figure range.

The Jeffrey Group has added Bayer and Johnson & Johnson to its roster out of Brazil. The firm had been providing Johnson & Johnson’s with services for its oral care and corporate comms divisions and now adds OTC and women’s health. The firm had been helping Bayer CropScience and Bayer’s corp comms and HealthCare groups, now adding a customer relations program. The firm will expand the 40 Sao Paulo-based staffers working on the account.

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Ice Cream Brand Will Make U.S. Debut with Karl Lagerfeld and Tribeca Film Festival

Bilson on set with Lagerfeld. Photo: PRNewsFoto/Magnum Ice Cream, Olivier Saillant

Ice cream brand Magnum is coming to the U.S. in April. For its debut, the brand has partnered with fashion designer Karl Lagerfeld and the Tribeca Film Festival.

Lagerfeld is creating a three-film series — Photo Mood, Applause, and Art Class — starring Rachel Bilson, which will premiere at the film festival. (Magnum is a sponsor of the event.) The “lead film” will also debut on Facebook simultaneously. The first trailer for the movie will appear on Facebook on April 19.

Bilson will be starring in the print and TV ads for the brand as well, with Lagerfeld shooting the print ads. There will also be an app and other social media activity, plus a partnership with Polyvore, an online fashion community.

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Havas Reports Net New Business Up 46 Percent in 2010

Havas announced its 2010 earnings yesterday, reporting a 46 percent increase in net new business over 2009, bringing the total to  €1.9 billion (about $2.64 billion, based on today’s conversion rates). Among the wins were Revlon PR business for Euro RSCG Corporate Communications Middle East and the redesign of FNAC‘s global brand identity by BETC Design. Havas PR firms include Euro RSCG Worldwide PR and Abernathy MacGregor Group.

The company singled out accomplishments in the digital space, with digital accounting for 19 percent of the group’s revenue and key digital wins including Heineken in the U.S. and Unilever, which appointed Euro RSCG 4D as its global digital agency.

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Unilever CMO Says the iPad Will ‘Save Newspapers’

Speaking to Media Week at the Media Guardian Changing Advertising Summit, Unilever chief marketing and communications officer Keith Weed made it obvious that he hearts the iPad.

“iPads will save newspapers,” he’s quoted saying on the Marketing magazine website. He also said that giving the Unilever executive board and marketers their own iPads was “one of the best investments I ever made.” I’m sure the executive board and Unilever marketers agree.

A couple of weeks back, we took a look at the impact that USA Today‘s transition to digital, including the iPad, will have on the value of media plans. But taking it a step further, it would be interesting to consider how the iPad will impact PR pros. Do you see any new PR opportunities on the horizon?

‘Knowledge Partners’ Join Experts on Health Site

ShareCare.com, created by TV’s Dr. Mehmet Oz and Jeff Arnold, founder of WebMD (in partnership with Harpo Studios, HSW International, Sony Pictures Television, and Discovery Communications) is an interactive site that promises to gather “collective wisdom” to help visitors live better. To that end, they’ve brought in medical experts and national nonprofits like AARP and the American Red Cross and companies, a.k.a. “knowledge partners,” like Unilever and Colgate-Palmolive.

Marketers participating on the site are paying between $1 million and $7 million and will have their logos and names attached to their advice. Paul Ewing, a senior director for patient marketing at Pfizer, another “knowledge partner,” told the New York Times that they won’t answer questions around the products the company offers. Still, it sounds like this site will serve as a means for the participating companies to build reputations as wellness experts while telling people to take their advice with a grain of salt.

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