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Posts Tagged ‘United Nations Foundation’

Can ‘Advocacy Gaming’ Inspire Social Change?

Half the Sky the gameIt’s all about “gamification” these days, right? Video games don’t just entertain us and distract us during down time on the train–they also help brands publicize new campaigns, encourage user engagement and even develop new products and promotional materials.

But can games truly educate the public in the interest of facilitating widespread social change? Games for Change certainly thinks so. We’ll refer to what they do as “advocacy gaming”–and it makes a lot of sense.

The brand’s latest, most visible project is a collaboration with New York Times journalist Nicholas Kristof, best known for his reporting on international human rights and gender equality abuses. It’s called “Half the Sky”, and it’s truly a multimedia effort: the Facebook game debuted this week, but it all started with Kristof’s book Half the Sky: Turning Oppression into Opportunity for Women Worldwide (co-written with his wife and fellow Pulitzer Prize-winning journalist Sheryl WuDunn).

The book inspired a spinoff series on PBS–and then Games for Change got involved with the help of social gaming leader Zynga and other big-name sponsors.

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Weber Shandwick Working with UN Foundation’s Sustainable Energy Program

The United Nations Foundation, which connects businesses and others with the UN’s work, has chosen Weber Shandwick to help with the organization’s “Sustainable Energy for All” campaign, focused on energy’s uses for global development and poverty reduction.

The firm was chosen after a competitive search. Weber’s Social Impact division, based in D.C., will lead the effort, which will include media relations and strategy work.

Sustainable energy is a top priority for UN Secretary-General Ban Ki-moon during his second five-year term. Goals include doubling the rate of energy efficiency improvement by 2030.