The brand is launching a new campaign that significantly changes the way consumers pair wine with both food and lifestyle moments, reaching age-appropriate Millennials and Gen X’ers through Web-based sensory experiences, mobile-enabled pairings and social communication. Kendall-Jackson is reaching out to a new generation of consumers via a new platform that offers content for an ever-growing range of consumers, bloggers, influencers and traditional media.
Following a review, Johnson & Johnson has decided to retain Universal McCann of Interpublic Group of Companies as its North American media agency. UM’s J3, the dedicated agency which handles the account, will lead the effort from its New York City and Toronto offices. Said a Johnson & Johnson spokesperson, “The review began several months ago with the objective of leveraging the company’s scale to identify cost savings and increase value. Johnson & Johnson has partnered with UM since 1973 and we look forward to continuing our strong partnership.”
The Hass Avocado Board, which promotes the health benefits of avocados and focuses on increasing avocado consumption in the U.S., has retained CRT/tanaka as its Agency of Record. After an extensive review and vetting process, CRT/tanaka was selected to provide strategic public relations programs for a new marketing communications strategy for Hass Avocados.