TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Uproar PR’

Spin the Agencies of Record

red lobster1

  • MWW will handle PR duties for Red Lobster, winning the account following the chain’s separation from parent company Darden. The company chose Publicis Kaplan Thaler as its new ad agency after announcing that split in July and picked MWW after a review (Edelman previously served as AOR). While the firm won’t handle social media, it will be responsible for corporate communications, executive visibility, issues management and brand positioning. As for why the company announced its new ad agency nearly two months before its new PR despite signing them at the same time, ask the guy above.

Read more

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

Spin the Agencies of Record

shutterstock_136846877

“If [technology] keeps up, man will atrophy all his limbs but the push-button finger.” – Frank Lloyd Wright

Not in the case of fitness tech company PUSH, which chose Uproar PR as its AOR after launching an Indiegogo fundraising campaign. PUSH’s main product is an armband that you wear into the workout room to help you monitor your results and share them with your friends. No word on whether the band will shock you if you can’t motivate yourself to hit the gym.

___________________

Vanity Fair lingerie, which is owned by Warren Buffet’s Berkshire Hathaway, retained Barkley as its PR agency of record. Barkley will basically do everything for the brand: “strategy, mass media and digital advertising, social media, media planning and buying, and public relations”. The list kind of gave us a headache, and then we started thinking about underwear.

Read more

Spin the Agencies of Record

Kraft has chosen Bell Pottinger for a “seven-figure assignment” that will raise awareness of the company’s global snacks unit in Europe, once that division is spun off. The firm will work on building corporate awareness and building relationships with NGOs, government members, and the media. The search included five agencies, according to the Holmes Report.

Phonak, makers and distributors of hearing aids and other devices, has chosen Ketchum as the AOR for the company’s U.S. division. The firm will work to raise awareness of hearing loss, the need for the hearing impaired to seek medical attention, and the company’s Hear the World Foundation. The account will be handled out of Ketchum’s Chicago office, which is near Phonak’s HQ.

Read more

Spin the Agencies of Record

Kraft Foods is seeking a firm as it prepares to spin off its snacks business, which is worth $31 billion. Brands include Oreo and Cadbury. The Holmes Report says five agencies are being considered; they will be making presentations to Kraft in London on Monday focused on product launches and snacking behavior. The decision will be made within two months.

Calysto Communications has been hired to provide global PR, social media, and media relations services to network performance management company SevOne. The firm will target Southeast Asia and Australia, Europe, North America, Latin America, and South Africa with its efforts. [via]

Nutrisystem has chosen Impression PR Partners as its AOR after a review. Impression Partners is a relatively new firm. [via PRWeek] *

Read more

Spin the Agencies of Record

Chief Executive Group, publishers of Chief Executive magazine, have chosen Fastlane Communications as its AOR. The firm will provide PR, event, and editorial design services.

JCPenney has chosen DKC for “fashion and editorial outreach” after a competitive search, according to PRWeek. The retail company also chose PMK*BNC for PR services earlier this month, but neither is acting as AOR.

Twice as Warm, an organization that matches clothing purchases with a donation to someone in need, has chosen Uproar PR as its AOR.

Read more

Spin the Agencies of Record

Silverpop, an email marketing company, has chosen Crenshaw Communications as its AOR. The firm will provide social media services, conduct media outreach, and raise awareness for the company’s execs.

Cramer-Krasselt‘s Chicago office has been chosen as advertising and PR AOR for Cedar Fair, a chain of regional amusement parks. The firm will work on branding, advertising, media buying, social media, and strategy. Work will debut in the spring.

Read more

Spin the Agencies of Record

Exotic red bananas from Turbana

Wheatley & Timmons has been chosen for PR and marketing services for New Zealand company BioVittoria, which is introducing its calorie-free monk fruit sweetener to the U.S. Work will include event management, education programs targeting consumers and healthcare pros, and creating online content.

Turbana, a grower and importer of plantains, bananas, and exotic bananas, has chosen Uproar PR as its AOR and social media firm.

Shure, a manufacturer of audio products, has chosen Formula PR as its AOR after a competitive review that began in March. The work will focus on outreach to Gen Y. [via PRWeek]

Read more