TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘US Airways’

Why Social Media Managers Need to Manage Their Own Social Media

Don't be him.

…because if/when the brand they run makes headlines for social snafus, they become fodder for the tabloids. And then the Daily Mail can cover a Facebook post intended for friends and family and call it “EXCLUSIVE.”

We don’t want to encourage you to click on that dirty link, so we’ll sum it up: in following up on the beaten-to-death porn tweet story, someone at the DM did a Google search, found the guy responsible for managing social at U.S. Airways, visited his Facebook and LinkedIn profiles, and grabbed some personal–but not private–screenshots.

Par for the course, we suppose.

Read more

Mediabistro Course

Freelance Writing: Advanced

Freelance Writing: AdvancedGet better assignments, increase revenue, and gain exposure as a freelancer! Starting September 16, students will learn how promote themselves as a writer on the web ans social media, develop relationships with editors, boost their income, and other skills to improve their freelance careers. Register now!

U.S. Airways Calls Infamous X-Rated Tweet ‘an Honest Mistake’

usair

We finally have an official explanation for the tweet that broke the Internet yesterday via the New York Daily News.

No, the person who clicked the “tweet” button has not been fired–because he didn’t accidentally reveal his browsing history or share a particularly disgusting in-house joke.

It was simply the most successful act of Twitter trolling in recent memory.

Read more

U.S. Airways Tweets Some Hardcore Porn

So now we now know which airline had the worst possible day on Twitter.

We’re not going to share the image in question because WOW, but we are currently trying to figure out what the hell happened.

Here’s the exchange that preceded what will almost certainly be remembered as history’s most unfortunate corporate twitpic:

Read more

Will US Air/American Merger Help Solve the Industry’s PR Problems?

It’s done: American Airlines and US Airways have officially announced plans to merge, thereby creating the world’s largest carrier fit to compete with Delta and United (which went through mergers of their own in recent years). The newly formed super-airline will operate under the American name, and it will keep that brand’s awesome new logo.

Of course the merger is in the financial interests of all involved parties. But will it help them overcome the fact that the public hates them? We don’t think so. The Justice Department rejected the proposed US Air/United merger in 2001 because “it would reduce choice and possibly lead to higher fares”. Now try and guess what this merger will bring:

  • Service cuts (reduced choice)!
  • Fare hikes (higher fees)!
  • More add-on fees for checking bags, re-booking reservations, choosing seats, etc…

Sounds great, right? Of course, American will now have the advertising and PR budget of the biggest name in town. How should they spend it?

Read more

American Airlines Takes a Stab at Rebranding

In case you hadn’t heard, American Airlines faces a number of significant PR challenges. We would review the bankruptcy, the mass layoffs, the employee strikes and the customer service nightmares, but you’ve heard all that before–we’ll just say there are several reasons that American repeatedly finds itself among America’s “most hated” brands. And while the company reported a very small profit in the fourth quarter of 2012 thanks to the tax benefits of declaring bankruptcy, a rehabilitation is clearly in order.

So what can American do to redeem itself in the eyes of its public? How about a new logo?

Check out the official corporate video unveiling the “much-anticipated” redesign (and try not to gag on all the drama).

There are a few more bells and whistles involved, of course.

Read more

IBM’s Iwata Named Arthur Page Chair

IBM’s SVP of marketing and communications Jon Iwata has been elected chairman of the Arthur Page Society, effective January 1, 2012. Iwata is a trustee for the organization, received the Society’s Hall of Fame Award in 2009, and was on the team that published the group’s 2007 white paper on business in the 21st century called “The Authentic Enterprise.”

On a daily basis, Iwata handles marcomms, branding, and citizenship at IBM, leading the company’s “Smarter Planet” strategy. And he worked with Watson when he was on Jeopardy!

Iwata succeeds FedEx’s SVP of global comms Bill Margaritis.

Elise Eberwein, US Airways EVP of people, communications, and public affairs, and Wendi Strong, EVP of corp comms at USAA.