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Posts Tagged ‘Us Weekly’

Star‘s James Heidenry: ‘If a publicist wants to serve their clients, they should have a good relationship with us’

In Mediabistro’s latest So What Do You Do? interview, Star editor-in-chief James Heidenry tackles his newsstand nemeses head-on, calling People and Us Weekly “the mouthpiece of celebrity publicists” – and he didn’t mean that in a positive way. 

“They covet these relationships with the publicists, and as a result they don’t say negative things about the celebrities, something like a famous person getting caught cheating, whereas we don’t have any such relationships,” he explained.

Although the pub isn’t necessarily beholden to PR pros, said Heidenry, getting on his team’s good side can sometimes work in your favor. “If a publicist wants to serve their clients, they should have a good relationship with us, because, frankly, we do have stories on certain people that we hold, because we like the relationship with the publicist and we’ve done Q&A with the celebrity in the past or photo shoots with them,” he said. 

Read the full interview in So What Do You Do, James Heidenry, Editor-in-Chief of Star?

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Taylor Swift Shows the World How Not to Take a Joke

Note to Taylor Swift: if you’re looking to improve/maintain your reputation or get more sympathy from the public regarding your perpetual boy troubles, engaging in bitchy spats is probably not the best way to go about it.

Responding to Tina Fey and Amy Poehler‘s (completely appropriate) Golden Globes joke warning her to “stay away from Michael J. Fox’s son” lest he turn up in thinly-veiled caricature on her next album, Swift dropped this bomb on her Vanity Fair interviewer:

“You know, Katie Couric is one of my favorite people, because she said to me she had heard a quote that she loved, that said, ‘There’s a special place in hell for women who don’t help other women.’”

Yes, those two are such Regina Georges, aren’t they? Oh, and that quote was from former secretary of state Madeline Albright, who doles out wisdom in between her free jazz drumming sessions.

Poehler and Fey’s responses displayed their superior media relations savvy.

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So Long to ‘Sad Jen,’ America’s Favorite Brand

If you visited a pharmacy, supermarket, gas station or pretty much any other retail spot at some point between 2005 and last week, you learned a few things: Jen is sad. Jen is lonely. Jen wants babies. Jen can’t get over Brad.

We’ve never paid money for a tabloid publication, but we heard that story too–over and over and over again. It drove millions in sales and ad revenue for rags like US Weekly, Star , OK and even People (which is Time Warner’s top property, by the way). Of course, Jennifer Aniston is engaged now, and New York Magazine got to the heart of the earth-shattering issue this week with an in-depth analysis of her “strange run as America’s favorite spinster next door.”

Whether you liked it or not (we didn’t), “Sad Jen” was an enduring brand in the most modern sense of the word.

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Revolving Door: ‘Newsweek’ cover, ‘Rock Center,’ and more

After last week’s much-discussed TIME magazine breastfeeding cover, Newsweek tries to drum up some chatter with this week’s cover, declaring President Obama the first gay President.

After being pulled from the schedule for the rest of May, newsmagazine Rock Center with Brian Williams is on the fall schedule. [via]

Us Weekly is coming to the iPad.

Rebekah Brooks, former CEO of the British division of News Corp, will find out tomorrow if she will face charges related to the phone hacking scandal.

TV broadcasters are taking on the new Barry Diller-backed Aereo service, which would bring televisions stations to paying customers. New York magazine has a big feature about Diller and Aereo this week.

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