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Posts Tagged ‘uSamp’

STUDY: Which Social Networks Inspire the Greatest Brand Dependence?

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Given the unrelenting flood of new “next big thing” networks, you may be forgiven for answering the headline’s question with “none of ‘em.”

But a study presented at this year’s SXSW says otherwise.

The research, performed by United Talent Agency’s UTA Brand Studio and digital survey provider uSamp, includes some interestingly specific findings.

The first big surprise? Twitter didn’t score in the top five in any age group.

More after the jump.

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Three Studies Take a Closer Look at Hispanics on Social Media

A Nielsen study, “State of the Hispanic Consumer: The Hispanic Market Imperative” shows that Hispanic viewers spend six hours and 29 minutes per week watching online video, and four hours and 20 minutes watching video on mobile phones, far out-watching non-Hispanic white viewers on both counts.

Historically, fewer Hispanics have had at-home Internet connections (62 percent vs. 76 percent for the larger population). However, home broadband use rose 14 percent during the past year in the Hispanic community, but only six percent in the general population.

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