“One-size-fits-all” doesn’t work any better in PR than it does in fashion, according to panelists at the Publicity Club of New York event about pitching beauty and fashion media on Tuesday. Instead, the editors and producers prefer concise, customized pitches along with headlines. As Lori Bergamotto, contributing style editor at Lucky remarked, “Clear is the new clever.”
Sending samples of clients’ beauty products that the editors can test is encouraged, as well as photos of fashion items. In addition, “Stats and studies or online polls conducted by brands,” are also welcome, noted Eleanor Langston, beauty director at Fitness.