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Posts Tagged ‘UsMagazine.com’

The Skinny on Pitching Beauty and Fashion Media

“One-size-fits-all” doesn’t work any better in PR than it does in fashion, according to panelists at the Publicity Club of New York event about pitching beauty and fashion media on Tuesday. Instead, the editors and producers prefer concise, customized pitches along with headlines. As Lori Bergamotto, contributing style editor at Lucky remarked, “Clear is the new clever.”

Sending samples of clients’ beauty products that the editors can test is encouraged, as well as photos of fashion items. In addition, “Stats and studies or online polls conducted by brands,” are also welcome, noted Eleanor Langston, beauty director at Fitness.

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Revolving Door: UsMagazine.com, ‘Maxim,’ ‘Redbook,’ and More

Here are this week’s media highlights from Mediabistro’s Revolving Door Newsletter:

Ariana Finlayson has been named assistant editor at  UsMagazine.com. She had been associate editor at RealBeauty.com. (mb)

Seth Porges has been named senior editor at Maxim. He had been associate editor at Popular Mechanics. (mb)

Andrea Parquet-Taylor has been named news director at WNCN in Raleigh. She had been news director at WRAL in Raleigh. (TVSpy)

Victoria Kirby has been named beauty editor at Redbook. She had been editorial director at Makeup.com. (FBNY)

Pamela Colloff has been named executive editor at Texas Monthly. She had been senior editor there. (mb)