The Lady knows how to promote an album. Today marks the launch of Gagaville, the Lady Gaga-inspired farming game from Zynga. Among other oddities, there’s a new track on the farm for fans to check out. Gaga also stepped in as guest editor, paying a visit to the London HQ of the Metro free paper. Lady Gaga’s first column for fashion magazine V also appeared recently.

Oh and here’s more! She made news over the weekend for being the first on Twitter to reach 10 million followers.

The only thing, surprisingly, that has failed to generate a lot of ink is her video (released during Holy Week) for the song “Judas,” which is filled with references that religious leaders are simply shrugging at.

The album, “Born This Way,” actually comes out next Monday. She’ll be on Letterman to celebrate.