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Posts Tagged ‘VentureBeat’

Uber Offers Taxi Drivers a Ride to Their Own Protest

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This morning we read news of the massive traffic-blocking protests that have greeted most-expensive-startup-ever Uber as it tries to conquer Europe. VentureBeat just shared the company’s response: ferrying angry London taxi drivers to their own event while adjusting its policies to make nice.

“Riders won’t pay any additional charges, while Uber caps the commission drivers must pay at 5%…Uber says its 5% commission is the lowest in the city.”

So how much is the 12,000-strong protest damaging the company’s business? This headline pretty much says it all:

UberHeadline

Probably not the intended result…

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Pitching Advice from a Former Tech Journalist

Bekah Grant is no longer a tech journalist. But she covered startups, apps and acquisitions (aka our clients) for more than two years at VentureBeat, and she has some advice worth heeding beyond these truth bombs:

In a Medium piece last week, Grant offered PRs some general guidance on understanding and interacting with the writers who cover the tech beat.

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Crack the Code: Pitching Tech and Startup Stories

With the media echo chamber focusing on the same top tier tech companies, startups have a harder time getting noticed. But at least now your client’s company doesn’t have to be from Silicon Valley to gain media traction. New York’s own Silicon Alley has attracted increased attention from tech reporters, due in part to the success of startups such as foursquare and Fab.com. As Devindra Hardawar, national editor for VentureBeat, said, “Now what’s happening in New York has become fascinating.”

Hardawar appeared on a panel at a PCNY event on Tuesday that also included NYC-based editors and reporters covering the tech and startups beat from GigaOM, Mashable, Business Insider and WNYC’s New Tech City morning radio show. The event was a follow-up to a June PCNY panel centered on mobile–and this time the topic was breaking through in the complex tech and startups space.

Recent stories the panelists wrote or produced should give PR pros some hints about the angles that hook them. Ki Mae Heussner, staff writer for GigaOM, focused on content hackathons as the future of textbooks. Alyson Shontell, an SAI editor for Business Insider, wrote about the size of startup companies’ user bases and whether ten million is the new one million when it comes to users. WNYC’s New Tech City radio host Manoush Zomorodi produced a segment featuring reporters learning to code. As Zomoradi observed, “their visits to different code training venues added texture and flavor” to reflect the reporters’ experiences.

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Revolving Door: ‘Today’ turns 60, @SpinReviews, Top Media Pinners, and more

The January 6, 1964 cover

Today commemorates 60 years on the air. TVNewser went to the party last night.

The New York Times‘ public editor Arthur Brisbane was feeling the heat yesterday over his take on whether reporters should be “truth vigilantes.” A lot of people thought that was a dumb question so Brisbane has come back to reiterate that it is not. Jill Abramson has also responded.

A Ron Paul super PAC has written a press release calling for CNN‘s Dana Bash to be taken off the campaign beat. CNN replied: “The notion that Dana is anything but objective is preposterous.”

Spin magazine has launched @SpinReviews. [via Fishbowl NY]

Newsweek plans to recreate the magazine’s 1960s design in the March 19 issue to commemorate the season premiere of Mad Men. [via Ad Age]

Pinterest says Martha Stewart, Real Simple, and Better Homes & Gardens are top pinners. [via minOnline]

The Huffington Post has launched a Good News channel for inspiration stories. Jessica Prois, who also heads the Impact section, will edit the new channel.

Click through for more media changes.

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Tools Round Up: MyMediaInfo, Cision, ContentAide, and Skype

MyMediaInfo has added an international media database to its offerings. The database includes information about journalists and other media contacts in Europe, Asia, South America, Australia, and Africa.

The CisionPoint Spring Release is here, and it includes new news sources, redesigned news distribution services, and additional choices to further personalize information.

Our San Francisco contributor Celeste Altus can breathe easy today. Facebook isn’t buying Skype, but Microsoft is. The $8.5 billion deal was announced this morning and should be finalized by the end of the year. In an email published on ZDNet, Microsoft CEO Steve Ballmer writes:

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5WPR Pitches Journalist, Then Sends Him Angry E-mail

VentureBeat executive editor Owen Thomas received a pitch from 5WPR and sent it to his reporters to review. Sounds good so far.

Then, according to Gawker, the firm sent a bunch of e-mails to follow-up. And when there was no response to these “frantic e-mails,” Thomas got a call on his mobile while he was hosting a conference. That’s when the pitch took a bad turn.

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