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Posts Tagged ‘Versace’

Even Kanye Can’t Pitch to Vogue

We know how tough it can be to score press placements for your clients—especially when they have their hearts set on a feature in nose-in-the-air publications like Vogue.

Like every good PR pro, Kanye West knows that his client…err, his newborn daughter, North, should only get the very best publicity. He won’t have any of that “sure you can take ‘intimate’ pictures of me and my infant for $20 million” nonsense.

But even the reigning champion of completely unearned media mentions can’t seem to get Anna Wintour to put his kid on the cover of her magazine, despite the fact that his latest album drew more influence from Versace’s 2014 collection than Jay-Z’s Reasonable Doubt.

RadarOnline writes that Wintour is somehow “nonpulsed” about the prospect of featuring a little West on her cover even after Kanye “compiled the latest … statistics” demonstrating that reality stars still sell magazines. Two things we learned from that last sentence: Kanye knows how to create a spreadsheet with scissors and glue and RadarOnline’s editorial staff doesn’t trust the auto-correct feature.

Thanks to FishbowlNY for making us feel a little smarter today.

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Does a Stylish Men’s Mag Like ‘M’ Have an Audience?

When we try to come up with sure-fire ways to make a big impression in today’s scattershot media world, the very first thought that enters our minds always seems to be “Start an upscale men’s fashion magazine!”

OK, not really—but Condé Nast has decided to take that step by re-launching “M Magazine”, a venture run by former New York Observer editor Peter Kaplan. Its first issue hits newsstands today followed by a big question: will anyone read it?

It didn’t work the first time—the title appeared in 1983 and folded during the early 90’s due to poor ad revenue. Kaplan sees the new quarterly as less of a fashion rag and more of a Euro-style intellectual journal—for American men who make over $200,000 a year. It’s very traditional: As Kaplan puts it, “M” is a “magazine to state the love of print” that runs on the power of ads by luxury titans like Versace, Dunhill and Louis Vuitton.

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Fashion’s High/Low Collaborations Measured By Media Impressions

We have another high/low fashion collaboration on our hands — Versace has teamed with H&M for a capsule collection that will be in stores tomorrow, which is sure to incite a fair amount of frenzy.

This one, of course, follows in a long line of collaborations, most recently the Missoni/Target collection that caused mass hysteria in person and online. Interestingly, given all the consumer interest, The New York Times says that it’s the media attention that really pays off for the retailer side of these partnerships.

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