As part of its strategic growth plans, Northern Lights Direct will relocate its Chicago office. The move to the new, larger office space will help the agency service its expanding U.S. client roster. “The move is exciting for us…[it] represents an important milestone,” says CEO Sandy French. “It will also allow us to continue providing the personalized, high-level service to our U.S. clients that we are known for.” (Release)

Stephen Ochs joined National CineMedia’s NCM Media Networks (NCM) as senior vice president of marketing. In his new role based in NCM’s New York office, Ochs will oversee all marketing for the company’s cinema advertising sales division. He will also be involved in the further integration of NCM Media Networks’ digital and mobile presence, as well as managing NCM’s pioneering content partnerships with brands like Vevo and Funny or Die. (Release)

Wendy Bronfin, formerly director of product management for Nook at Barnes & Noble, is leaving to become SVP of consumer products and marketing at Houghton Mifflin Harcourt on November 26. (Publishing Trends)

Read more

Everyone knows about the upfronts, which typically give broadcasters the chance to speak with media buyers about all the ad spots they should be purchasing. However, the proliferation of digital has shined a renewed spotlight on the ”NewFront.”

NBCUniversal has announced a ton of new digital content for everything from the Golf Channel, CNBC, and The Weather Channel to Daily Candy, Today.com, and Fandango. The digital offerings have positioned a digital ad buy and the traditional broadcast ad purchase as an integrated investment. NBCU’s NewFront event (coverage here and here) had celebs in moderation and did away with screenings, but there were tons of announcements made about some of the new options available.

Read more