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Posts Tagged ‘Vice’

New School Media Lightly Disses Old School Media at Vanity Fair Event

Here’s a fun one: at today’s Vanity Fair New Establishment Summit, three leaders of the “new school” media had some things to say about the old folks:

How wrong are Kara Swisher and Shane Smith, though? David Carr knows because he covers this sort of thing for a living.

BuzzFeed’s Jonah Peretti outlines the growth model in the accompanying post: start with the kitty pic-sticles, move into producing real-world journalism, and get bought by the old guys waving around their legacy money.

Swisher attributes this shift to the newfound power of the Wi-Fi enabled consumer who, as Peretti noted, would just as soon spend an evening diving into the YouTube rabbit hole as checking out a “piece of highly produced media behind a paywall.”

Hard to imagine a starker portrait of the old school asking the new school what the kids are watching. The meta McConaughey pre-roll ad is just icing on the cake.

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Edelman Clarifies Position on Climate Change, Executive Firing

edelman-logoWe have to admit that we’re a little surprised that VICE has assumed the role of public relations overseer, but last week the publisher’s Motherboard blog earned a lot of attention by calling out Edelman over its decision not to join other firms in promising The Guardian that they would not represent climate change “skeptics.”

This was an interesting development particularly because in 2009, then-VP of CSR/Sustainability Mark Grundy told our co-founder Joe Ciarallo that “in terms of the facts, I am in no doubt of where we are with this.”

As if to further prove that the publisher is now a force to be reckoned with, Richard Edelman called the blogger himself to explain — and the follow-up post ran yesterday.

Senior Editor Brian Merchant’s query: how, if Edelman believes firmly in climate change, can it also represent the American Petroleum Institute?

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Derek Jeter Wants You to Pay Attention to Him One Last Time


Oh hi.

One thing is clear this Valentine’s Day: Derek Jeter loves the attention—and so do the products he will help promote.

The New York Yankees veteran/endorsement machine’s announcement (via Facebook) that the coming season would be his last was really the beginning of what looks to be an exhausting marketing campaign that should serve as a model for future sports stars planning to hang up their cleats.

This will go well beyond t-shirts and posters.

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Meet The Pope’s PR ‘Guru’


That Pope Francis is really something. He’s been a bouncer, a spy, a researcher, a damage control specialist and a living, breathing public relations case study who has so far been incredibly successful at improving his organization’s standing with the general public.

But what about the people behind him?

We missed the Vice and Daily Mail profiles of Vatican “marketing mastermind” Greg Burke last month, but the story is every bit as relevant and fascinating today.

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‘D-List’ Publicist Gina Rodriguez Is Ready for Her Close-Up, Mr. DeMille

545701_369693619741171_228866838_nBack in March we brought you the incredibly important news that Patricia “Tan Mom” Krentcil was shopping for a publicist to extend her 1.5 minutes of fame/shame to the usual 15.

Based on this week’s VICE profile, we are not in the least bit surprised to learn that GR Media founder Gina Rodriguez was the one and only rep for her.

The mag calls her “The D-List Diva”, and a brief scan of her non-”Tan Mom” clients backs that claim up:

  • Michael “Blame Me for Lindsay” Lohan
  • Sidney “I Saw Weiner” Leathers
  • Pretty much everyone from the Real Housewives empire

You get the picture, but she doesn’t just adopt stray animals. Her backstory is kind of fascinating.

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Here’s the North Korean Luxury Ski Resort of Your Dreams

Thanks, Associated Press

We think you’ll agree that it’s nice to periodically check in on the Worst People in the World to confirm that they are, in fact, insane. Good for a little perspective on your own career, no?

Today brings news that Kim Jong-Un—fresh off allowing VICE and Dennis Rodman to shame every other Western media outlet with the first “Inside North Korea” story in forever—will continue his ongoing “look how rich we are” campaign by opening a luxury ski resort this week. The resort, which Kim made sure to announce to the rest of the world several months ago, is now “open” to the “public” after nearly a year of “furious labour” via “solider builders”, and it doesn’t sound even the least bit frightening.

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9 Pointers for Building Branded Blogs

Gear Patrol Super Gear Featured Image The theme “If you build it, they will come” worked magically in the baseball movie Field of Dreams, but in the crowded blogosphere, only a fraction break through to the big leagues of major media brands. While The Huffington Post, Bleacher Report and Vice are well-known examples, many other blogs succeed on a smaller scale.

A “super bloggers” panel convened at Advertising Week in New York on Thursday, sharing their perspectives on editorial content and sponsored posts with moderator Manoush Zomorodi , host of WNYC’s New Tech City radio show. They included Ben Bowers, founder of Gear Patrol, Julie Carlson, editor-in-chief of Remodelista, Emily Schuman, founder and editor of Cupcakes and Cashmere, and Joy Wilson, founder of Joy the Baker.

While their blogs cover consumer categories like home design, baking, fashion and gadgets, their approaches also apply on the corporate side. Some areas below serve as reminders, while other issues like sponsored content are more recent.

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James Franco’s Publicity Campaign Urges Oscar Voters to ‘Consider This Sh*t’

Hollywood publicists are coming up with new and innovative ways to push their clients’s projects during awards season, aren’t they? We find it interesting to consider the fact that some in the industry work as “Oscar publicists” pushing clients’ movies to Academy voters six months a year—and that star PR man Warren Cowan claimed to have created the Oscar campaign in 1946 when he pitched The Los Angeles Times to support Joan Crawford for best actress.

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In An Effort To Be Edgy, Vice Went Over The Edge

Vice is known for tackling controversial topics. To accompany that approach, the magazine will also include imagery and fashion spreads that push the limits (oftentimes including women who are missing an article of clothing, like a shirt). It looks like Vice crossed and stepped all over the line of good taste with its latest spread, and has issued an apology.

Included in its most recent fiction issue was a section called “Last Words,” featuring fashion models depicting the last moments of female literary figures who had committed suicide. For example, the model playing Sylvia Plath stares into an oven wearing a pretty dress.

We’ll quote our friends at Fishbowl NY directly: “Last Words is gross because it glamorizes suicide. There’s nothing sexy, fashionable, or edgy, about people killing themselves.” They weren’t the only ones who took issue with the spread.

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