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Posts Tagged ‘video games’

Did ‘Grand Theft Auto 5′ Just Give Dodge $1 Billion in Earned Media?

That headline may be a slight (read: huge) exaggeration, but two things are clear: Grand Theft Auto 5 made a cool billion bucks in three days last week and one of its three main characters drives a car that looks a whole lot like a Dodge Charger. Here’s Franklin’s “Bravado Buffalo”:

Crime spree...

And here’s the latest Charger model:

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PR Stunts: Disney Turns London Street into ’8-Bit Lane’

Disney's Wreck-It-Ralph #8bitlaneToday in This Is Actually Kind of Cool News: Disney‘s latest film, Wreck-It-Ralph, takes place in a time when video game graphics weren’t quite so hyper-realistic. Those with a fondness for the pixelated, two-dimensional days of “Super Mario Brothers” and “The Legend of Zelda” will love the company’s latest PR stunt:

In order to promote the film, Disney enlisted artist Aden Hynes and creatives at London’s Truman Brewery to turn the town’s “infamous” Brick Lane into “8-Bit Lane” by filling the block with old-school Nintendo-style reproductions of everyday objects like clouds, pigeons and taxi cabs.

The company then promoted its efforts with a hashtag push and a free public tour of the block. Video after the jump.

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Connecticut Town Sponsors ‘Violent Video Game’ Buyback

We’ve registered our skepticism of the usual “violent video games and movies did it” scapegoating that followed the tragic Newtown shooting last month, but some people take this idea very, very seriously.

In fact, one Connecticut town recently went so far as to organize a voluntary video game return program, offering residents a gift certificate in exchange for their “violent games”, which will be collected and destroyed.

Each resident who returns a single game will receive a $25 gift certificate (which is significant considering how low the buyback value of these ~$60 games usually turns out to be).

The town’s school superintendent says that the purpose of the drive is to encourage parents to have a “real, sound conversation with their children about video games”–if they are uncomfortable with their kids’ gaming hobbies, they should turn the games in to the town government, to be destroyed on January 12 (officials will also accept violent movies and/or music).

We’re not quite sure what the ultimate effect of this initiative will be, but we know that top game makers are feeling the pressure to issue some kind of public response. Tell us, PR pros: Should companies like Electronic Arts respond to the recent swell of stories about “shooter” games? If so, what could they possibly say?

To Vote or to Play Halo 4? That is the Question.

Picture this: It’s the morning of Election Day, and young people all over America wait in a long line, falling all over themselves in anticipation. These citizens are eager to commit their time to securing the future of the American people–and perhaps that of the entire human race. Valiantly they prepare to reach the head of the line, take a deep breath, and exercise their rights as free persons to purchase Halo 4 and fight a race of aliens bent on destroying the universe.

Yep. Totally what our forefathers had in mind.

In the last few days you’ve heard a lot about campaign ads swaying (or failing to sway) potential voters, and you’ve probably even seen reports of Hurricane Sandy affecting campaign plans and (possibly) the election itself. But a current poll on video game site IGN got us thinking about a factor we hadn’t previously considered — will the release of Halo 4 on Election Day actually keep loyal gamers from casting their ballots?

The post on IGN reads:

“It’s easy to joke that Halo 4 will disrupt the vote, but because it’s one of the most popular entertainment properties of all time, it’s worth considering it as a serious point of concern. So we want to know: Who are you, are you voting, and is Halo 4 more important to you than the election?”

Good question!

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‘Walking Dead’ Goes for Oversaturation Strategy

Say what you will about AMC’s zombie drama “The Walking Dead” (slow plotting, community theater-level acting, not enough gore, yada yada), but the show’s marketing team certainly knows its way around a creative promo. The Season 3 PR blitz started two weeks ago with this (inevitable?) video of oblivious New Yorkers alternately shocked and amused by the coming zombie-ocalypse:


And the fun continued last week with the release of the show’s official Facebook game: Read more