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Posts Tagged ‘Vin Diesel’

AP Apologizes for Using Fake Vin Diesel Quote in Paul Walker Obit

These are the challenges of modern-day PR. The Associated Press issued an apology and a correction today after Vin Diesel‘s publicist called to let them know that a quote about Paul Walker that supposedly appeared on his Instagram account was, in fact, not a real quote at all. Here’s the source:

Vin-instagram-paul-walker

We can see how they got confused—the username does read “theREALvindiesel”, doesn’t it?

Well, we should say did read. Both the Instagram account and the related “REAL” Twitter feed have been suspended for, you know, impersonating a famous person. As annoying as the task of correcting such mistakes must be, we have a feeling it will only grow more common for celebrity publicists in the years to come.

Question, because we’re a little naive: why would anyone do this?

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Paul Walker’s Death Presents PR Challenges for Universal Studios

Actor Paul Walker‘s death last Saturday was not in any way ironic; it was a terrible tragedy. The manner in which he died is ultimately less important than the fact that he died in the prime of his life and left a teenage daughter behind.

We mention his passing in order to explore the challenges it presents for Universal Studios, producer of the Fast and Furious franchise that made him famous. This New York Times piece discusses the business of completing the upcoming sequel without Walker, but avoids touching on the PR concerns that will almost certainly arise around the film’s planned release this summer.

The point is that the series, which has been criticized for glamorizing dangerous driving, will now face increased scrutiny. In the past, the studio addressed the public’s concerns by adding safe driving PSAs to the DVD releases; here is one such clip recorded by Walker himself.

This video is especially haunting because it echoes a similar PSA recorded by James Dean before he died in a car accident nearly 60 years ago.

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Chances Are Your Facebook Fan Page Has Fewer Than 10,000 Fans

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Ever since Facebook upgraded its fan pages so that brands, celebrities and organizations became equivalent to human beings in the social network — i.e. content from fan pages is displayed in one’s feed, just like with friends — we’ve received a barrage of requests to fan just about anything you can imagine, including about 20 PR agencies.

One social media analytics company, Sysomos, took a look at nearly 600,000 Facebook fan pages and found only 297 — or 0.05% — have more than one million fans. Other interesting findings:

Michael Jackson is the most popular page on Facebook, with 10 million fans; he is followed by actor Vin Diesel (7 million) and U.S. president Barack Obama (6.9 million).

On average, a Facebook Page has 4,596 fans.

Four percent of pages have more than 10,000 fans, 0.76% of pages have more than 100,000 fans, and 0.05% of pages (or 297 in total) have more than a million fans.

95% of pages have more than 10 fans

65% of pages have more than 100 fans

23% of pages have more than 1,000 fans

4% of pages have more than 10,000 fans

0.76% of pages have more than 100,000 fans

0.047% of pages have more than one million fans (297 in total).

Editor’s note: Sysomos sent us a somewhat of a generic pitch, and it looks like they gave TechCrunch the exclusive on the news. However, the data is interesting so we decided to cover it anyway.