We’ve all heard that there is no longer a stigma associated with online dating. Technology is increasingly bringing the human race together while also pulling us further apart, which means that each of us is closer than ever to people we’re never going to talk to–let alone date.
Still, the possibilities of online dating are almost limitless. We love that idea–and it draws thousands of paying customers to sites like Match.com. Unfortunately, as we all know, the Internet is not reality. In fact, at its worst, the Internet involves the most despicable parts of reality masquerading as rainbows and unicorns.
So when a woman recently brought a lawsuit against Match.com for connecting her with a man who ended up stabbing her 10 times, we immediately saw that this story, in addition to being a tragedy, also illustrates a future PR conundrum: to what degree are dating sites responsible for the behavior of their clients?