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Posts Tagged ‘viral’

CW’s Supernatural Gets Twitter Trolled in Miraculous Fashion for ‘Queer Baiting’

supernaturalThe CW (formerly known as the WB because initials are good) isn’t exactly known for “quality programming” lately. Back in its heyday, the network was populated with Gilmour Girls, Steve Harvey, the Wayans family (and Jamie Foxx), and Dawson’s Creek.

Today, not so much. One of its breakthrough-ish hits has been Supernatural

So, it’s the summer doldrums and the network is in need of an idea to resurrect its viewing audience and maintain its interest in the show. “Good audience. Good show. Good material. Eureka!”

And then, the network discovered the dark side of Twitter.

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British People Very Annoyed by Your ‘Content Marketing’

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Brand advocacy is great, right? Sure it is—unless you happen to be an advocate’s best friend.

Peter Ormerod of The Guardian seems a bit confused, though: what he calls “friendvertising” is really just successful content marketing, or brand-produced videos shared by those in his social (media) circle.

Ormerod takes particular umbrage at the WestJet Christmas campaign and Dove‘s “Real Beauty”, claiming that the offending companies are using feel-good, socially positive messaging to hide their true intentions: sales. These were, of course, two of 2013′s most successful campaigns—so we can’t imagine what he’d say about lesser entries in the content marketing field.

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A Fan of Derrick Coleman Brings the Seattle Seahawks Some Good PR for a Change

rileyMeet Riley Kovalcik (pictured left). 

An entire football team (and Richard Sherman, specifically) has her to thank for any good reports it is getting right about now. Riley is a nine-year-old girl who saw a moving advertisement about Seattle Seahawks’ Derrick Coleman, and wrote him a letter.

Riley, who is hearing-impaired, wrote Coleman a heart-felt letter that will melt your heart. You see, Coleman is the NFL’s first-ever legally deaf player. His story alone is amazing, but add a precious little girl’s sentiment of “I have faif in you” to the mix?

You have the makings for a viral sensation, a ‘Lifetime’ movie and enough positive mojo to win the entire Super Bowl on its own.

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#PRFail: Safeway Suspends Worker on his Last Day of Employment

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While we were out last year getting prepared for tomfoolery and New Years Eve shenanigans, there were a few (former) Dominick’s grocery store employees were sprucing up their resumes. According to the Chicago Sun-Timesthe Safeway-owned grocer came to the conclusion right before New Years that its 72 stores in the greater Chicagoland area were the “lowest-performing of Safeway’s business division.”

So, Safeway fired 6,600 people. Happy @$%&’n New Year, folks. While that’s sad, Safeway and Dominick’s forgot that some employees may get miffed about such a thing. And this time, the minions got the last laugh while Safeway ended up with mud smeared in its face. Click on the jump for the clean up on Aisle 9. 

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Jean-Claude Van Damme Is ‘Split’ About His Viral Smash for Volvo

I’m a linguaphile, verbose as they come. I love the English language. I even read the thesaurus in high school, for kicks. That said, when I saw this video of martial arts actor and kickboxing legend Jean-Claude Van Damme (yeah, he really is), all I could do to describe my visceral emotion was “Effin’ Incredible!

You’re welcome. What you will hear is Van Damme in a voice over reading, “I’ve had my ups and downs. My fair share of bumpy roads and heavy winds. That’s what made me what I am today. Now I stand here before you. What you see is a body crafted to perfection. A pair of legs engineered to defy the laws of physics, and a mind-set to master the most epic of splits.”

If you haven’t seen this viral video for Volvo Trucks and Trailers, set back, dim the lights and enjoy. Oh, and according to “The Muscles from Brussels” (who is now 53 years old), this took one take! 

Now I don’t know if this makes me want to buy a $500,000 truck, but I sure as hell am breaking out my DVD of ‘Bloodsport’ and ‘Timecop’ tonight! Oh, BTW, it’s been verified: this is completely real. Again, dare I say, “effin’ incredible.”

PR Fail: Applebee’s Fires Server Who Shared Obnoxious Tip-Free Receipt

Anyone who has ever worked in a restaurant should be able to relate to this viral story: Last week a pastor at a St. Louis-area church took her congregation to dinner at Applebee’s after the service. Apparently unaware that 18% gratuities are standard practice for parties of six or more at every restaurant ever, the pastor refused to pay the total.

Even worse, she scrawled a note on the receipt explaining her decision. It read: “I give God 10%. Why do you get 18″. The understandably pissed server took a picture and a second waitress shared it on Reddit under the headline “My mistake sir, I’m sure Jesus will pay for my rent and groceries”.

Then things got a little crazy.

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Microsoft Goes Retro with ‘Child of the 90′s’ Video

Microsoft, a company that desperately wants to be in the now, decided to use its massive budget to rebrand one of its signature outdated products: Internet Explorer. In order to do this, the masters of “cool” created a viral video ad called “Child of the 90′s.” Everybody’s been sending it around today, so we guess it’s working.

It does make us want to go read Goosebumps, listen to Smashing Pumpkins and watch My So-Called Life re-runs. But it doesn’t tell us anything about how Internet Explorer has changed–or why we should be interested in the first place.

So yeah, cute commercial. But we’re still not going to use Bing or buy a Surface.

Humanitarian Cop Hits The Today Show

The New York City police officer behind this heartwarming viral photo/PR win appeared on NBC‘s Today this morning to flesh out his story.

Jennifer Foster, the tourist who snapped the pic, joined him, describing his now-famous decision to buy shoes and socks for a freezing homeless man as “an act of human kindness…he had no intention of receiving any credit for it”. Officer Lawrence DePrimo downplayed his instant celebrity, calling it “surreal and humbling” and saying that he simply did “what any other officer in this city would do”. One has to admire his modesty.

Clowns Foil Joint KKK/Neo-Nazi Rally

Today in Humanity Might Actually Be OK News, we bring you the coolest video we’ve seen all day. In summary: Groups representing the Neo-Nazi National Socialists and the White Knights of the Ku Klux Klan decided to hold a joint rally near Charlotte, North Carolina last week, because why the hell not? Two peas in a pod, right?

These guys probably expected some people to yell at them, call them bigots, throw a couple of sticks and a lot of frowns…you know, the usual side effects of a public gathering. But this day found them surprised by what we can only call a crowdsourced PR stunt: a group of locals arrived to interrupt the groups’ anti-immigrant rants with horns and big red noses. That’s right, they dressed as clowns. The message was clear: we don’t take you seriously. As one protester put it: “We’re dressed like clowns and you’re the ones that look funny.” And that’s just about all that need be said.

Samsung Hires ‘Overly Attached Girlfriend’ to Sell Hard Drives

Nothing puts the fickle, unpredictable and compelling nature of public opinion into perspective quite like the online celebrity phenomenon. Together we scour YouTube and pluck people from obscurity, elevating them to a state of international fame that is both instant and ephemeral. From the cute and the quirky to the talented and the straight-up freakish, the public loves online celebrities.

Now Samsung hopes to leverage the power of this phenomenon by recruiting one Laina. She’s famous for her “Overly Attached Girlfriend” videos–you know, the ones where she and her wacky eyes convey an unsettling but hilarious message to an undisclosed boyfriend. The videos have accumulated 13 million views to date, so something about her gag clearly connects with the public.

Online celebrities are, of course, a little different than your traditional stars. They were just like us mere moments ago– regular people sitting in their regular bedrooms beside their regular closets. The thought can be a little inspiring.

We say Samsung made a wise move by hiring Laina to sell its SSD840 drive, thereby demonstrating its sense of humor and its awareness of the fact that memes=marketing gold. Remember that McKayla Maroney had a meme–and she was a world-class athlete who won a gold medal at the summer Olympics.

Laina is just another one of your friend’s funny sisters.

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