A study by Visible Technologies finds that only a tiny percentage of all posts across social media sites rise to the level of the Adverse Event Reporting (AER) government mandate. The AER requires that companies explain negative side effects from the use of a drug in a clinical trial. Only .3 percent of posts had an AER and some of those didn’t actually rise to the government threshold to mandate one.

Greg Singh, regional director of Visible says the results show that while pharma companies “are intimidated by the FDA’s Adverse Events Reporting requirements,” they shouldn’t be quite as hesitant on social media as they have been.

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Photo: Danny Feld/CBS/Associated Press

A record (for the show) 27.7 million people tuned in to last night’s premiere of Two and a Half Men, which killed off Charlie Sheen’s character and introduced Walden Schmidt, Ashton Kutcher’s sad Internet millionaire character to the show. In addition to ending the suspense about how Sheen dies (Spoiler alert! Slip-and-fall off a Paris Metro platform), Kutcher got naked a couple of times for good measure.

Meanwhile, Charlie Sheen was getting roasted over on Comedy Central. While he had been #winning (groan) earlier this year when we followed his every move on the Web, Twitter, and across the media, Sheen is obviously trying to make some sort of a comeback with an appearance on Leno, the Emmys, and tweets promoting last night’s broadcast.

Speaking of Twitter, Visible Technologies took a look at the Twitter chatter last night about both the Two and a Half Men premiere and the Roast of Charlie Sheen (#SheenRoast), finding that Sheen still gets the birdies chirping lots and lots. Tweets about the roast more than doubled those for the premiere. We’ve got graphs after the jump.

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Anyone involved with PR and marketing these days is also involved with social media and digital tactics and strategies. Eric Forst, VP of strategic partnerships at Visible Technologies says he’s seeing a trend that impacts the role of social media marketing agencies.

“Traditionally, their role is to set up Facebook or Twitter accounts and to manage that profile,” Forst told us. “More clients are pulling that in-house, so the role of social media marketing agencies has become measurement and analytics.”

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Linda Robinson, who helped found Robinson Lerer & Montgomery in 1986, has joined BlackRock, an investment, advisory, and risk management company, as senior MD and global head of marketing and communications. R.L.M. partner Jim Badenhausen is also joining BlackRock as MD and global head of corp comms. The NY Times has the announcement letter and Robinson’s memo.

Sara Lee has hired Robin Jansen as VP of IR, working out of the company’s Utrecht, Netherlands office. Jansen joins from Danone, where he was director of IR.

Blythe Reiss has joined APCO Worldwide to lead its food and consumer products practice in NY. Reiss was previously VP of comms in the Americas for Electrolux Group, overseeing corporate communications, issues management, and internal comms for the company.

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Those who have registered their reactions to the news yesterday that SalesForce is acquiring Radian6 say, for the most part, they aren’t surprised by the move.

Kevin York, senior client executive at Voce Communications (which announced that it had been acquired by Porter Novelli in February) writes on the firm blog that it’s logical.

“To me this is all about the demand for companies to incorporate social media into their existing ‘traditional’ CRM platforms and efforts,” he writes. “…That’s what I think this deal is about. It’s not about creating or joining some new market called Social CRM, it’s about social media moving deeper into the traditional, age-old business processes and operations of companies.”

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-Visible Technologies has launched Visible Intelligence, which will help users better extract social media information. The new technology is part of the company’s overall Social Intelligence platform.

-Thomson Reuters has launched Scoop News, giving users  a customized view of news and information about their company and industry. Scoop News is accessible through the PR Dashboard available on the Thomson ONE Public Relations platform.

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