Unfortunately for Coca-Cola, two of America’s favorite French words happen to be classic playground insults: “douche” and “retard.”

The company’s Canadian division created a campaign for its VitaminWater brand in which every bottle cap included one word in French and one in English. The idea was that consumers could collect the combinations and make funny French/English combinations, and while we weren’t exactly clear what the point of the campaign would be, it quickly turned south for the company.

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