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Posts Tagged ‘Vitrue’

Pinterest is Simple, But Strategy is Still Required

As people continue to wrap their brains around Pinterest, writers are offering up some easy explanations for what it is.

“Simply put, Pinterest is a visually dazzling bulletin board, enabling users to bookmark and curate images or virtually fold over pages of their favorite catalogs,” says TIME magazine.

But after some weeks of seeming nonstop coverage of the site, we’re now moving into the phase where people are putting more thought into how it can be used as more than just a hobby. Especially now that we have word that it’s the “fastest growing site ever” and its driving crazy amounts of retail traffic.

This can quickly make things more complicated.

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Tech Round Up: No More Kodak Cameras, Klout Mobilizes, Thenewsmarket Moves To the Cloud

Content provider thenewsmarket.com has received a big makeover, moving a lot of its storage to the cloud for faster downloads, says its maker Synaptic Digital. Both journalists and brands can access the site for video, B-roll, and other content from all over the world. The content covers the gamut, from former Taliban on peacekeeping missions, to earning reports and Super Bowl highlights.

In a strange bit of irony, the company that invented digital cameras in 1975 has announced it will stop producing digital cameras and digital photo frames in an effort to become solvent. Kodak filed for bankruptcy protection in January and is struggling to stay afloat.

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Tech Round Up: Google+ Photo Upgrade; Cision for Smartphones; and More

Google+ today announced a few product updates, including one that affects how photos appear in its lightbox function. We’ve got a video above, care of Wired. The article says the improvements are meant to keep up with Facebook’s new Timeline feature, which is now slowly rolling out, and Twitter’s redesign. Twitter introduced brand pages and other features a couple of weeks ago.  Our colleagues at AllTwitter break down the bells and whistles.

Cision is now available on smartphones and tablets. Cision search capabilities are now accessible on iPhones, iPads, iTouch, and Android devices, and has been certified for use on Google Chrome.

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Roll Call: Publicis, DDA Blueprint, Sharp, and More

Publicis will begin the search for a post-Maurice Lévy leader next summer. Lévy had planned to retire this year, but that plan was scrapped. The announcement was made at this week’s Reuters Global Media Summit. [via Reuters]

Speaking of Publicis, the company has acquired Polish PR agency Ciszewski, which focuses on tech PR, financial communications, consumer, and sports outreach. The firm will now go by the name Ciszewski MSL led by Jerzy Ciszewski, Ciszewski’s founder and president. According to the press release, Ciszewski experienced 59 percent organic growth in 2010 and is expected to see a 41 percent increase this year.

DDA Public Relations and Blueprint Public Relations are partnering for DDA Blueprint, a London venture that will focus on international TV and theater. The standalone firm will be led by Blueprint directors Janet Balmforth and Aimee Norman with Lawrence Atkinson, DDA’s CEO, and John Stannard, DDA COO, as non-executive directors. [via Variety]

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Tech Round Up: Klout Explains, Vitrue Reaches a Billion, and More

Google has cut a number of services including Wave, Knol, and Friend Connect. (Does anyone even know what these things are?) But, Google+ has added trending topics and an advanced search filter.

With Klout receiving steady criticism and ridicule, CEO and co-founder Joe Fernandez has taken to the site’s blog to explain “The Vision Behind Klout” and directly answered questions from Social Media Today about privacy issues and the inclusion of kids on the site.

Vitrue says it is now managing more than one billion social media relationships across Twitter, Facebook, and Google+.

Facebook confirms that it has launched “Sponsored Stories.”

Hundreds of Disney movies are coming to YouTube to rent today starting at $1.99. Or you can rent Cruel Intentions and Donnie Brasco for free.

Word of Mouth Promotions, the Food Truck Way

Contestants from the Food Network program 'The Great Food Truck Race'

Food trucks, food trucks, and more food trucks. Hungry? Look out the window. There’s probably a food truck outside waiting to take your order.

Mastercard has even incorporated food trucks into a current campaign, asking consumers to “like” them or tweet #PricelessNY for a free food truck meal.

One thing that has definitely contributed to the popularity of food trucks is word-of-mouth buzz. Social media is playing a big part in generating all that chatter. At a recent event hosted by the Word of Mouth Marketing Association and Vitrue, Max Clark, the VP of business development at Vitrue, spoke about the ways in which food trucks drive interest and traffic and how it can serve as a lesson to other marketers.

Among the suggestions, create both urgency and a feeling of exclusivity around the brand with limited-time offers, and making the food truck experience unique. You can check out a video of the presentation here. Back in August, the Harvard Business Review took a closer look at why food truck marketing works as well.  And in case you missed it, Zócalo Group went on a “Food Truck Frenzy” around Chicago a few months back. You can check out that clip here.

Tools Round Up: Vitrue Raises $17 Million in Financing

Vitrue, the social media management and marketing company, has raised $17 million in financing led by Scale Venture Partners, Advent Venture Partners, and previous investors General Catalyst Partners, Comcast Interactive, and Dace Ventures. According to TechCrunch, the company will use the infusion of cash to expand in markets domestically and globally, and to hire between 100 and 150 people.

Business Wire is celebrating its 50th anniversary with a program that encourages its employees around the world to volunteer in their communities. The “Business Wire Gives Back 2011″ campaign has set a goal – 5,000 hours for the company’s 500 employees with 12 hours of paid time off to make it happen. Business Wire has 32 offices around the world.

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