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Posts Tagged ‘Vivian Schiller’

Schiller Resignation May Have Derailed NPR’s Social Media Plans

According to Fast Company, Vivian Schiller‘s resignation (or ouster, depending on who you ask) as CEO of NPR yesterday may have interrupted a social media campaign that the organization was planning.

FC says NPR had gathered up to 800 local stations for the Facebook campaign, which was to build upon the “170 Million Americans for Public Broadcasting” effort that was started to bring attention to the government funding issues that public broadcasting faces. The story says that the scandal could bring additional attention to the issue.

“Social media, especially a trending topic, would be powerful right now, as Facebook and Twitter are major traffic-drivers–traffic that could point to donations and action requests,” the story rightly points out.

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Schiller Resignation Raises PR Questions for NPR

News broke this morning that NPR president and CEO Vivian Schiller resigned after the former SVP of fundraising for the organization Ron Schiller (no relation) was caught on tape making disparaging remarks about the Tea Party and raising questions about whether NPR needs federal funding.

An abrupt CEO resignation always poses big comms questions for an organization, with the biggest being: Does the organization have a succession plan in place? (NPR does. The group’s statement after the jump.) In these situations, stakeholders wonder whether the organization will crumble because of a leadership vacuum. Organizations – and their new leaders – need to reassure them quickly.

But in this case, NPR has the equally huge problems of both scandal and opposition.

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NPR’s Reputation Taking a Beating Over Williams Firing

Richard Drew, AP

NPR has probably gotten the most attention it’s seen in a while after it fired Juan Williams for comments he made on The O’Reilly Factor. Unfortunately for NPR  (and for PBS?), a lot of the attention has been negative, with enough anger out there to possibly prompt the bomb threat that was reported on Monday.

While standing by the decision, NPR CEO Vivian Schiller has apologized for the way the situation was handled, specifically, the NPR blog notes, “she regrets that NPR executives did not meet with Williams in person to discuss their decision.” Besides the employee communications issue she points out, the termination has brought about other PR problems for the media outlet.

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NPR CEO Schiller: ‘We Are Focusing on Building a Public Media Digital Platform’


The final keynote at mediabistro’s UGCX conference was delivered by NPR President and CEO Vivian Schiller. Schiller started off with some depressing stats and said, “We’ve never seen a time that is more chaotic” in the news business. Specifically, 11% of full-time newsroom jobs were cut in 2008, local TV news audience has fallen 12% in the last five years, and the public’s assessment of accuracy in news is at its lowest level in two decades.

“Wherever we end up, we will look back at this year, and say this is the year when everything changed,” she said, but quickly added, “there are incredible reasons to be cheerful. Out of the ashes is rising a new era of information where citizens will receive the information they need to be self governing and we will do it ways we can’t imagine.”

Schiller then laid out five “myths” in the media industry.

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