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Posts Tagged ‘Vivid Entertainment’

PR and Porn Part 5: Joanna Angel, the Brand

In yesterday’s fourth chapter of our week-long “PR and Porn” series, Burning Angel CEO Joanna Angel described the steps she took to establish her brand once she decided to plot a career in porn.

In today’s final chapter, she describes some PR stunts that her company uses to promote their products, discusses how the industry has changed over the past decade, and talks about things that would surprise people most about her business. 

Now that Burning Angel is an established brand, how do you promote new products and releases?

“We just put it on our website, promote it on Twitter, make sure the distribution company gets it into as many stores as possible, and send out press releases. Our individual girls will also promote it to all their fans.”

Sounds fairly simple, right? Has Burning Angel ever pulled any big PR stunts?

“We’re not really into stunts. People do get a kick out of the fact that I’m Jewish and grew up very religious, so I recently did a Chanukah-themed move called “8 Guys, 8 Nights”. We found a royalty-free dreidel song and put it on the trailer; we had a guy standing in the shape of a menorah at the beginning of the scene. People liked that a lot.”

“Last year for Halloween, we made a black-and-white Frankenstein parody, and this year we’re doing a parody of The Evil Dead. We don’t do quick and easy, because I take what I do seriously and I hate it when porn becomes a circus.”

What role did Burning Angel play in the current popularity of “alt-porn”?  

“I don’t want to take credit for people’s careers. But it’s different today and people are exposed at a younger age. I know 19-year-olds who are fans, have my movies and come to conventions to meet me. I give Burning Angel a little credit, but it was just a matter of time before porn opened to a younger demographic, and most younger people aren’t looking for bleached blondes with fake boobs—they’re looking for someone who might sit next to them in class.”

That’s where Burning Angel comes in. As demographics and viewership grow, is it easier for women to become successful in the industry?

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PR and Porn Part 3: Joanna Angel, the Amateur

In the first two chapters of our week-long “PR and Porn” series, we spoke to top publicist Brian Gross about how he made his way in the industry and how his current job fits within the wide and colorful world of public relations. 

Today we are very fortunate to bring you the first part of our conversation with one of the most compelling personalities in the adult entertainment industry: performer, producer, director and Burning Angel Entertainment CEO Joanna Angel.

Like Brian Gross, Joanna Angel–a New Jersey native who grew up in an Orthodox Jewish home–didn’t simply wake up one day with grand plans to shake up the adult entertainment industry. In her own words, it was “a bit of an accident—an experiment.”

In his senior year at Rutgers, Joanna’s roommate/business partner Mitch Fontaine noticed that the world of adult entertainment was a bit…monochromatic. Where was the porn for those brave souls who didn’t care for spray-tanned, fake-breasted starlets? Joanna explains:

“My roommate brought up the idea. I knew nothing about porn, sales or web design…I was an English major. But it was like a fire in my brain went off when he said ‘lets start a porn site’, and it drove me to want to turn it into something.”

After a little technical prep and creative brainstorming, their site, Burning Angel, went live.

“When it started, a lot people (my friends, my family) said ‘What the f**k did you just do?’ I remember thinking, I have two choices right now: Either take it down, move on and never speak of it again, or make it the coolest site ever.”

“That’s how it started. The stigma against porn drove me to succeed.”

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PR and Porn Part 1: The Publicist

Brian Gross, founder and CEO of BSG PRThis week PRNewser is glad to bring you a something a little…different.

Our first five-part series will deal with the PR and communications aspects of an industry often underrepresented at trade shows and conferences: The business of adult entertainment, colloquially known as erotica, smut, blue movies, or just plain porn.

Brian Gross is a consummate professional who plays many roles: founder and CEO of BSG PR, former choirboy with nary a tattoo in sight, dedicated heavy metal enthusiast…and one of the top publicists in the world of X-rated entertainment.  

Today and tomorrow we’ll bring you some of Brian’s insights on working as a representative in one of the world’s more colorful businesses. Then we will present a three-part interview with one of his top clients—a self-made woman who describes in depth the route she took from college English major to the top of the porn pyramid, playing the roles of performer, producer, director, and CEO while remaking a big corner of the industry in her own image.

Brian Gross didn’t just wake up one day and decide to pursue a career in the adult film industry. It all started when he got what we can accurately describe as a dream gig for any red-blooded American boy—promoting rock and roll bands. In his own words:

“I literally started from the ground up. I took an internship with this incredible publicity department at Def American Records when I was 17 years old–and I still have relationships with many of the people I met there today. (Ed. Note the importance of connections.) That led to a job working with the Lollapalooza tour, which led to another job,” and Brian was off and running, representing some of the biggest names in rock.

After taking a short-lived stab at the college life, Brian eventually landed at Elektra Records, where he specialized in publicizing west coast tours by high school heroes like Metallica and Pantera. In the middle of this demanding gig, Brian’s career took a bit of a left turn:

“I got a call from a good friend of mine who was the publicist at Vivid Entertainment, and he was moving to work on the Internet division. I was also close to the brother of the head of the company, and they both recommended me. I was 23 at the time, and when approached with the opportunity to be the head of PR and marketing for the largest adult entertainment company, I only had one question: Why not?”

The move from rock to porn felt natural—and the difference between the industries wasn’t so great, either.

“At its core, it’s all entertainment. To a certain extent, the reality is this: rock star, porn star, what’s the difference? Both are adored–in some of the same crowds.”

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