In today’s final chapter, she describes some PR stunts that her company uses to promote their products, discusses how the industry has changed over the past decade, and talks about things that would surprise people most about her business.
Now that Burning Angel is an established brand, how do you promote new products and releases?
“We just put it on our website, promote it on Twitter, make sure the distribution company gets it into as many stores as possible, and send out press releases. Our individual girls will also promote it to all their fans.”
Sounds fairly simple, right? Has Burning Angel ever pulled any big PR stunts?
“We’re not really into stunts. People do get a kick out of the fact that I’m Jewish and grew up very religious, so I recently did a Chanukah-themed move called “8 Guys, 8 Nights”. We found a royalty-free dreidel song and put it on the trailer; we had a guy standing in the shape of a menorah at the beginning of the scene. People liked that a lot.”
“Last year for Halloween, we made a black-and-white Frankenstein parody, and this year we’re doing a parody of The Evil Dead. We don’t do quick and easy, because I take what I do seriously and I hate it when porn becomes a circus.”
What role did Burning Angel play in the current popularity of “alt-porn”?
“I don’t want to take credit for people’s careers. But it’s different today and people are exposed at a younger age. I know 19-year-olds who are fans, have my movies and come to conventions to meet me. I give Burning Angel a little credit, but it was just a matter of time before porn opened to a younger demographic, and most younger people aren’t looking for bleached blondes with fake boobs—they’re looking for someone who might sit next to them in class.”
That’s where Burning Angel comes in. As demographics and viewership grow, is it easier for women to become successful in the industry?