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Posts Tagged ‘VMS’

Ad Tracking Firm Snaps Up VMS SVP, 10 Others

Cision isn’t the only company hiring former VMS staffers. Competitrack, an ad tracking firm, has hired 10 former VMS staffers, including former SVP Leslie Stubin. She’s now an SVP with Competitrack.

“There were lots of discussions with senior management about the possibilities,” said Stubin, talking about the final months at VMS during which the company weighed its business options. Going back a little farther, she said the change in VMS’ president in October 2010, from Peter Wengryn to David Stephens was not unexpected. The company considered new divisions, mergers and acquisitions, and taking other steps, Stubin added. “We didn’t expect this end result.”

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Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

Guest Post: The Evolution of Media Monitoring

News that VMS had filed for Chapter 7 bankruptcy came as a shock to many people. VMS was a company with a long history and this final business move seemed to come out of nowhere.

However, the media monitoring sector has been changing and shifting for years.

In today’s guest post, Sean Morgan, CEO of of Critical Media, home to real-time broadcast monitoring service Critical Mention, takes a look at the evolution of media monitoring over the past few years. As we mentioned previously, Critical Mention is offering a trial period for VMS clients in need of monitoring services.

Click through for today’s guest column.

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VMS Goes Out of Business

A notice is now on the VMS homepage stating that the media monitoring and analytics company has filed for Chapter 7 liquidation today with the United States Bankruptcy Court for the Southern District of New York.

“The decision has been made after exhaustively evaluating many different options and with sadness for our loyal staff and customers,” the statement reads.

All employees have been terminated, effective today. We placed a call to the company and got no answer. Cision has already put a system in place to transition VMS customers.

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Tech News: Photos on Twitter, 5 More Networks on Klout, Video Chat on Facebook


Twitter‘s PR rep Sean Garrett tells TechCrunch that its photo hosting service is operational for everyone, but not from your mobile device (yet).

Klout has added Blogger, Tumblr, Flickr, Instagram, and Last.fm to its influencer measurement system. Klout measurements now include 10 networks. [via Klout blog]

Buried in the Facebook Messenger app (the top free app on iTunes since launching on Tuesday) is a video chat service. [via MSNBC]

Speaking of MSNBC, its Twitter handle/website Breaking News has partnered with Storify. According to TechCrunch, Storify averages 6.5 million story views per month.

Media intelligence company VMS has announced a partnership with Media Monitors Pty Ltd, a media intelligence company in the Asia-Pacific region. Media Monitors will provide VMS North America clients with content from the region, including Australia, New Zealand, and China.

MyMediaInfo is celebrating its five-year anniversary with a giveaway for nonprofits. The company will award five nonprofits a free one-year subscription to its MyMediaInfo Media Contacts Database and the Social Media Module, worth $5,000 each. Nominations will be accepted starting tomorrow through September 30 with the giveaways awarded on October 15

Roll Call: Brunswick Group, VMS, ‘Town & Country,’ and More

Brunswick Group has hired Wall Street Journal reporter Stephen Power as director of the firm’s Washington D.C. office, effective August 15. Power had been with the Journal for 11 years, most recently covering the energy industry. Tripp Kyle has also joined the firm’s NY office as partner focusing on the financial services sector and alternative investment companies, like hedge funds. He was previously with Finsbury Group, where he helped build the NY practice and the alternative investment management practice.

Media intelligence company VMS has hired David Evans as SVP of news sales. He’ll be working with the company’s PR clients on sales management, business development, and other sales areas. He was previously VP and GM of Wolters Kluwer Financial Services.

Freeda Fawal-Farah has joined Town & Country as associate publisher of marketing, a position she most recently held at Harper’s Bazaar. She will be responsible for raising awareness of the magazine’s brand. [via Fishbowl NY]

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VMS Appoints New President




David Stephens has replaced Peter Wengryn as president of VMS, the media monitoring,  management, and analysis company. He will report to company chairman Robert Waggoner. Previously, Stephens was MD of the Asia Pacific region for Wolters Kluwer Health and served as an adviser to the VMS board.

This summer, Wengryn spoke with us about plans to layoff 22 of its 800 employees, 3 percent of its workforce. While he did not confirm any executive layoffs at the time, CMO Mike Giovia has also left the company.

“The board was looking for someone who could take the company to the next level,” said Darren Drevik, marketing director at VMS. He went on to say that the board wanted to bring someone in to “integrate new technologies and move us to a new plateau.”

VMS InSight Now Tracking Advertising

VMSInSight offering is now bringing users content and analytics about paid advertising, including commercials from the top 100 TV and radio markets, newspaper and magazine ads, and online banner ads. The latest Insight platform will send users an alert when a news story or new advertisement appears. The company is planning additional InSight enhancements through 2010.