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Posts Tagged ‘Vogue’

Yikes… Will the Kimye Cover Vanquish Vogue?! (Answer: No.)

kimye coverSo that escalated quickly. One minute we were all gasping at Anna Wintour‘s decision to put Kanye West and Kim Kardashian on the cover of the April edition of Vogue. The next, we’ve got bilious backlash, musings about the downfall of Vogue magazine and Billy Bush asking whether this is going to mean the ouster of Wintour.

Upon closer reflection, while it’s not the ideal public response, the duo are living up to the #WorldsMostTalkedAboutCouple hashtag written at the bottom of the page. This situation, in many ways, is good for Vogue. And in some other ways, will mean nothing much in a few weeks.

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Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

Vanessa Freidman Is Your New York Times Fashion Critic

vanessa-friedman-225The search is over: The New York Times has named Vanessa Freidman, currently chief fashion critic at Financial Times, as its new arbiter of all things style.

This announcement, of course, follows the January resignation of longtime fashion chief Cathy Horyn, who left the paper for personal reasons, and the more recent departure of fellow critic Suzy Menkes, who departed the recently rebranded International New York Times for a a spot at Vogue.

Times executive editor Jill Abramson says:

“I’m thrilled to welcome Vanessa to the Times.  She is the perfect journalist to be our leading voice on global fashion.”

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Can Vogue Make Google Glass Fashionable?

Google Glass started appearing on models in runway shows nearly a year ago, so Google has known for some time that the “wearability” aspect of its newest product might prove…problematic. Several of the interviewees in the New York Times Bits blog’s recent take on this fashion conundrum even used the word “dorky” to explain their reluctance to wear Glass in public. But will a twelve-page Vogue spread really turn the tide in Glass’s favor?

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Even Kanye Can’t Pitch to Vogue

We know how tough it can be to score press placements for your clients—especially when they have their hearts set on a feature in nose-in-the-air publications like Vogue.

Like every good PR pro, Kanye West knows that his client…err, his newborn daughter, North, should only get the very best publicity. He won’t have any of that “sure you can take ‘intimate’ pictures of me and my infant for $20 million” nonsense.

But even the reigning champion of completely unearned media mentions can’t seem to get Anna Wintour to put his kid on the cover of her magazine, despite the fact that his latest album drew more influence from Versace’s 2014 collection than Jay-Z’s Reasonable Doubt.

RadarOnline writes that Wintour is somehow “nonpulsed” about the prospect of featuring a little West on her cover even after Kanye “compiled the latest … statistics” demonstrating that reality stars still sell magazines. Two things we learned from that last sentence: Kanye knows how to create a spreadsheet with scissors and glue and RadarOnline’s editorial staff doesn’t trust the auto-correct feature.

Thanks to FishbowlNY for making us feel a little smarter today.

Anna Wintour Is Condé Nast’s First ‘Artistic Director’

Over the past few months we’ve published a couple of posts indicating that publishing giant Condé Nast is adopting a new approach to PR and communications. Today we bring you more evidence of that fact via our sister site FishbowlNY: after parting ways with publicist Maurie Perl and shaking up its internal communications team, Condé Nast just named longtime Vogue editor Anna Wintour as its new “artistic director”–a role created just for her. Company CEO Charles Townsend explains:

The establishment of an artistic director is a reflection of our commitment to preserve and champion all that exists ‘Only at Condé Nast.’ In today’s business environment, it is critical to promote and foster our established creative authority. This is the ideal time to leverage Anna’s extraordinary vision and leadership to amplify and elevate the profile of Condé Nast U.S. both domestically and abroad. Anna is an icon in the worlds of fashion, business and the arts, she has the foresight and wisdom to influence the major trends of our society and is respected globally as an accomplished businesswoman.

So she’s going to use her famous name and face to promote the brand and its products via the power of association? Sounds a lot like a celebrity spokesperson to us. Apologies to Beyoncé, Justin Timberlake, Will.I.Am., Alicia Keys, etc.: this whole “big-name creative director” trend may be much simpler than we thought.

How Zara Changed the Fashion World

Zara New York City retail branchYou know Zara. You’ve heard of Zara. You’ve seen Zara around. The mid-range Spanish clothing maker is now the world’s largest fashion retail brand. How big is it? Top rival H&M operates about 2,500 branches around the globe, while Zara’s parent company Inditex has more than 5,900–including more than 2,000 in Spain alone.

In the midst of a recession that’s proven especially severe in that corner of Europe, Zara rose to the very top of the fashion business.

Yet the most interesting aspects of the Zara empire are the things the company doesn’t do. It doesn’t create partnerships with top designers. It doesn’t try to label its products “upscale”. It doesn’t tweet very often, and it definitely doesn’t organize any one-off promotional stunts. Its founder, now one of the world’s richest men, refuses to give interviews.

The company doesn’t even create ads–that’s right, no ads at all. In fact, the PR rep who spoke to The New York Times during an extended magazine profile refused to give her name in keeping with her employer’s “modesty rules”. Not the kind of operation you’d expect from such a massive brand.

So how did the minds behind Zara create such a monster? To put it simply, they followed one rule: listen to your customers and respond accordingly by giving them what they want, not what you tell them they should want.

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Ryan Lochte and Reality TV: A Perfect Match?

Sorry, no chocolate insideTake a moment this morning to imagine that you’re Ryan Lochte: You’ve just won two gold medals, two silvers and a bronze. You’ve appeared on the covers of Vogue, Time, and Men’s Journal. Most importantly, you’ve managed to defeat your arch nemesis and teammate Michael Phelps to reign atop the ranks of chlorine-tinged supermen for one brief, shining moment.

Now that you’ve made your mark on the world of sport, earned your 15 minutes as an international “brand” and made your requisite appearance in the British tabloids, the time has come for you to answer the question that vexes a nation:

The Bachelor” or “Dancing with the Stars?”

How about both? The world of reality TV is calling, and this morning good sir Lochte told Matt Lauer that he is “looking towards” it. After scoring endorsement deals with Gillette, Speedo, Gatorade and Ralph Lauren, the 6’2″ fish has let the world know that he’s ready to leave the water — or at least to trade the Olympic pool for the Pacific Ocean.

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PRs, Media Help Assad Efforts to Improve Image

Brown Lloyd James was paid $5,000 per month to help the wife of Syria’s President Bashar al-Assad, Asma, get a profile in Vogue magazine (left) that talked up her fashion sense and international lifestyle. The article has since been almost entirely removed from the Web as though it were never written. EIC Anna Wintour has said in a statement that there were hopes Syria’s regime would be an open one but now they see that’s not so.

“The escalating atrocities in Syria are unconscionable and we deplore the actions of the Assad regime in the strongest possible terms,” the statement says.

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Webby Awards Deadline, New Categories Introduced

Daniel Radcliffe and award winner Anna Wintour at last year's Webbys.

The deadline for submitting your entry to the 16th annual Webby Awards is next Friday, December 16. The Webbys recognize the best in websites, mobile and apps, interactive advertising and media, and Web video.

This year, The Webbys have introduced a number of new categories including CSR and best editorial writing in the websites category, and best utilities and services (like apps and mobile sites) for handheld devices.

The Webbys will be handed out in the Spring with nominees announced in April. Judging is conducted by the International Academy of Digital Arts and Sciences.

This year, Vogue editor Anna Wintour made quite the splash when she accepted her award.

Revolving Door: Ryan Seacrest, Publishing App Expo, NewsBasis, and More

Ryan Seacrest may take over for Matt Lauer should the veteran Today anchor vacate his seat. Talks are only in the preliminary stages. [via WSJ]

TIME.com‘s GM paid a visit to Mediabistro’s Publishing App Expo to talk about the role of apps in a business plan. For more on the Expo, check out GalleyCat and eBookNewser.

The publisher, EIC, and creative director of the Manhattan society mag AVENUE have jumped ship with some of Jared Kushner’s money in order to start another Manhattan society mag that has yet to be named. Kushner is the wallet behind the New York Observer (and is married to Ivanka Trump). A statement from the new publication’s publisher and CEO (and AVENUE‘s former publisher), Julie Dannenberg , includes references to Henry James and Edith Wharton so we’re guessing this magazine will be pretty annoying. (Though we love us some Edith Wharton.)

Vogue has launched an archive and the subscription costs $1,575 per year. That’s as much as the average pair of designer shoes on one of its pages, so it’s a deal? The archive has 100,000 articles and 425,000 images. [via Folio]

NewsBasis, a HARO/ProfNet-like site that launched last year, is shutting down on December 16.

T.J. Holmes is leaving CNN at the end of the year to join BET, where he will have his own show and a presence on the website[via TVNewser]

Click through for more media changes.

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