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Posts Tagged ‘Vogue’

Anna Wintour Basically Admits That Putting Kimye on the Cover of Vogue Was a PR Stunt

anna wintourAnna Wintour sat down with former CNN reporter Alina Cho on Monday at the Metropolitan Museum to talk about a number of fashion-related topics. Among them: that Kimye cover of Vogue

Quoth Wintour:

I see the role of Vogue to reflect what’s going on in the culture. The first celebrity that I put on the cover of Vogue was Madonna, and that was considered completely controversial at the time, too. It’s such a long time ago probably no one remembers, but she was a very controversial figure. Now she’s part of the establishment. I think if we just remain deeply tasteful and just put deeply tasteful people on the cover, it would be a rather boring magazine! Nobody would talk about us. It’s very important that people do talk about us. 

Anna Wintour speaks the truth.

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‘BarbieStyle’ Joins Instagram; Let the Product Placements Begin

Barbie

Today, fashion’s top title alerted us to some completely unsurprising news. Everyone’s favorite fake blonde has created a new Instagram account to help her better embody the role she was born to play: fashion critic.

Yes, we occasionally read Vogue. Shut up!

Anyway, she’s sharing her style pics with the world now — and she brought some of her favorite brands along.

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Vogue Continues Its Social Media Quest with September #Instagirls

vogue sept coverVogue is really working hard to pick up its social media game. The magazine has actually turned over its all-important September issue to — GASP! Dun dun dun… — models.

The trend over past years has turned to putting Hollywood actresses, even reality stars, on the covers of magazines. So for Vogue to turn over not just any cover, but the monster Fall issue cover to a group of models is a big deal.

But these aren’t just any models. These are #instagirls. Back in the 90s, we had supermodels: Christy Turlington, Naomi Campbell, Linda Evangelista and Cindy Crawford among them. Basically, the cast of George Michael’s “Freedom” video. Nowadays, models have not risen to that pop culture level so that we’re all on a first name basis with them. Instead, they have a powerful presence on social media.

Vogue is hoping to capitalize on that by turning over its biggest cover to these tweeting, Instagramming digital fashion celebrities.

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Yikes… Will the Kimye Cover Vanquish Vogue?! (Answer: No.)

kimye coverSo that escalated quickly. One minute we were all gasping at Anna Wintour‘s decision to put Kanye West and Kim Kardashian on the cover of the April edition of Vogue. The next, we’ve got bilious backlash, musings about the downfall of Vogue magazine and Billy Bush asking whether this is going to mean the ouster of Wintour.

Upon closer reflection, while it’s not the ideal public response, the duo are living up to the #WorldsMostTalkedAboutCouple hashtag written at the bottom of the page. This situation, in many ways, is good for Vogue. And in some other ways, will mean nothing much in a few weeks.

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Vanessa Freidman Is Your New York Times Fashion Critic

vanessa-friedman-225The search is over: The New York Times has named Vanessa Freidman, currently chief fashion critic at Financial Times, as its new arbiter of all things style.

This announcement, of course, follows the January resignation of longtime fashion chief Cathy Horyn, who left the paper for personal reasons, and the more recent departure of fellow critic Suzy Menkes, who departed the recently rebranded International New York Times for a a spot at Vogue.

Times executive editor Jill Abramson says:

“I’m thrilled to welcome Vanessa to the Times.  She is the perfect journalist to be our leading voice on global fashion.”

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Can Vogue Make Google Glass Fashionable?

Google Glass started appearing on models in runway shows nearly a year ago, so Google has known for some time that the “wearability” aspect of its newest product might prove…problematic. Several of the interviewees in the New York Times Bits blog’s recent take on this fashion conundrum even used the word “dorky” to explain their reluctance to wear Glass in public. But will a twelve-page Vogue spread really turn the tide in Glass’s favor?

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Even Kanye Can’t Pitch to Vogue

We know how tough it can be to score press placements for your clients—especially when they have their hearts set on a feature in nose-in-the-air publications like Vogue.

Like every good PR pro, Kanye West knows that his client…err, his newborn daughter, North, should only get the very best publicity. He won’t have any of that “sure you can take ‘intimate’ pictures of me and my infant for $20 million” nonsense.

But even the reigning champion of completely unearned media mentions can’t seem to get Anna Wintour to put his kid on the cover of her magazine, despite the fact that his latest album drew more influence from Versace’s 2014 collection than Jay-Z’s Reasonable Doubt.

RadarOnline writes that Wintour is somehow “nonpulsed” about the prospect of featuring a little West on her cover even after Kanye “compiled the latest … statistics” demonstrating that reality stars still sell magazines. Two things we learned from that last sentence: Kanye knows how to create a spreadsheet with scissors and glue and RadarOnline’s editorial staff doesn’t trust the auto-correct feature.

Thanks to FishbowlNY for making us feel a little smarter today.

Anna Wintour Is Condé Nast’s First ‘Artistic Director’

Over the past few months we’ve published a couple of posts indicating that publishing giant Condé Nast is adopting a new approach to PR and communications. Today we bring you more evidence of that fact via our sister site FishbowlNY: after parting ways with publicist Maurie Perl and shaking up its internal communications team, Condé Nast just named longtime Vogue editor Anna Wintour as its new “artistic director”–a role created just for her. Company CEO Charles Townsend explains:

The establishment of an artistic director is a reflection of our commitment to preserve and champion all that exists ‘Only at Condé Nast.’ In today’s business environment, it is critical to promote and foster our established creative authority. This is the ideal time to leverage Anna’s extraordinary vision and leadership to amplify and elevate the profile of Condé Nast U.S. both domestically and abroad. Anna is an icon in the worlds of fashion, business and the arts, she has the foresight and wisdom to influence the major trends of our society and is respected globally as an accomplished businesswoman.

So she’s going to use her famous name and face to promote the brand and its products via the power of association? Sounds a lot like a celebrity spokesperson to us. Apologies to Beyoncé, Justin Timberlake, Will.I.Am., Alicia Keys, etc.: this whole “big-name creative director” trend may be much simpler than we thought.

How Zara Changed the Fashion World

Zara New York City retail branchYou know Zara. You’ve heard of Zara. You’ve seen Zara around. The mid-range Spanish clothing maker is now the world’s largest fashion retail brand. How big is it? Top rival H&M operates about 2,500 branches around the globe, while Zara’s parent company Inditex has more than 5,900–including more than 2,000 in Spain alone.

In the midst of a recession that’s proven especially severe in that corner of Europe, Zara rose to the very top of the fashion business.

Yet the most interesting aspects of the Zara empire are the things the company doesn’t do. It doesn’t create partnerships with top designers. It doesn’t try to label its products “upscale”. It doesn’t tweet very often, and it definitely doesn’t organize any one-off promotional stunts. Its founder, now one of the world’s richest men, refuses to give interviews.

The company doesn’t even create ads–that’s right, no ads at all. In fact, the PR rep who spoke to The New York Times during an extended magazine profile refused to give her name in keeping with her employer’s “modesty rules”. Not the kind of operation you’d expect from such a massive brand.

So how did the minds behind Zara create such a monster? To put it simply, they followed one rule: listen to your customers and respond accordingly by giving them what they want, not what you tell them they should want.

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Ryan Lochte and Reality TV: A Perfect Match?

Sorry, no chocolate insideTake a moment this morning to imagine that you’re Ryan Lochte: You’ve just won two gold medals, two silvers and a bronze. You’ve appeared on the covers of Vogue, Time, and Men’s Journal. Most importantly, you’ve managed to defeat your arch nemesis and teammate Michael Phelps to reign atop the ranks of chlorine-tinged supermen for one brief, shining moment.

Now that you’ve made your mark on the world of sport, earned your 15 minutes as an international “brand” and made your requisite appearance in the British tabloids, the time has come for you to answer the question that vexes a nation:

The Bachelor” or “Dancing with the Stars?”

How about both? The world of reality TV is calling, and this morning good sir Lochte told Matt Lauer that he is “looking towards” it. After scoring endorsement deals with Gillette, Speedo, Gatorade and Ralph Lauren, the 6’2″ fish has let the world know that he’s ready to leave the water — or at least to trade the Olympic pool for the Pacific Ocean.

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