Carol Ballock is joining Weber Shandwick as EVP in the firm’s corporate practice, overseeing the Voiceboxx and Scoreboxx programs, which use speaking engagements and various rankings to raise executive and corporate brand visibility. She will report to Paul Jensen, the North American corporate practice chair.

Previously, she was MD of the corporate and financial comms practice at Burson-Marsteller. She’s also contributed to the book Wisdom of the CEO, 29 Global Leaders Tackle Today’s Most Pressing Business Challenges.

On Tuesday, October 5, Weber Shandwick will be hosting its third annual VOICEBOXX event in New York City. This year’s topic of discussion is “Breaking Through the Sound Barrier: How to Get Heard in a Death-by-Information-Overloaded World; Leveraging Communications as Innovation and Business Performance Driver.” Panelists will include Bruce Jasurda, CMO of the U.S. Army; David Steel, EVP of strategy and corporate communications for Samsung North America; and Peter Land, SVP of communications at PepsiCo.  The discussion will be moderated by Jeff Chu, senior editor at Fast Company.

Jennifer Risi, Weber Shandwick EVP, gave PRNewser advanced info about the event. The Q&A after the jump. Read more