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Posts Tagged ‘Volvo’

Spin the Agencies of Record

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Volvo Cars has chosen Waggener Edstrom as its first US AOR to, in the words of the press release, “drive the innovative brand into the future.”

The client was reportedly impressed by the agency’s knowledge of industry tech, best characterized by a report titled “Insights: Government Leader Opinions and Priorities for Transportation Infrastructure, the Connected Car and the Path to Autonomous Car Travel” which appeals to us because we’ve always loved the idea of eating and (not quite) driving at the same time.

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Jean-Claude Van Damme Is ‘Split’ About His Viral Smash for Volvo

I’m a linguaphile, verbose as they come. I love the English language. I even read the thesaurus in high school, for kicks. That said, when I saw this video of martial arts actor and kickboxing legend Jean-Claude Van Damme (yeah, he really is), all I could do to describe my visceral emotion was “Effin’ Incredible!

You’re welcome. What you will hear is Van Damme in a voice over reading, “I’ve had my ups and downs. My fair share of bumpy roads and heavy winds. That’s what made me what I am today. Now I stand here before you. What you see is a body crafted to perfection. A pair of legs engineered to defy the laws of physics, and a mind-set to master the most epic of splits.”

If you haven’t seen this viral video for Volvo Trucks and Trailers, set back, dim the lights and enjoy. Oh, and according to “The Muscles from Brussels” (who is now 53 years old), this took one take! 

Now I don’t know if this makes me want to buy a $500,000 truck, but I sure as hell am breaking out my DVD of ‘Bloodsport’ and ‘Timecop’ tonight! Oh, BTW, it’s been verified: this is completely real. Again, dare I say, “effin’ incredible.”

Volvo Stunt Shows Us That a Hamster Can Indeed Drive a Truck

Here’s a fun pitch: In order to publicize the rollout for its new 15-ton off road vehicle, Volvo‘s UK team staged a stunt designed to answer that timeless question: can a hamster drive a truck down a steep quarry-side road?

High production values? Check. Ridiculous premise? Check. Sharable content? Indeed.

That’s one way to sell an oversized automobile (and to reach 2.5 million YouTube viewers in less than a week).

(h/t to PR Examples)

Audi Brand Wins Big With ’50 Shades of Grey’

We haven't read them. Are they any good? Sex toys and bondage apparel aren’t the only products buoyed by the runaway success of “mommy porn” trilogy Fifty Shades of Grey. As you may know, the appetites of devastatingly handsome bachelor and all-around rich guy Christian Grey extend beyond kinky sex and virginal women to include luxury cars. He doesn’t just like fancy wheels, he likes Audis — lots of them. So what did Audi do to earn this high-value product placement? Not a thing (except for boasting a meticulously cultivated and widely recognized brand image).

According to Ad Age, author E.L. James (that’s 30 million copies and counting) doesn’t own an Audi — she’s not even a major fan. But when she needed to choose an auto brand demonstrating her character’s wealth, class, and desire for top performance (no pun intended), Audi immediately came to mind.

As Rob Donnell, founder and president of Los Angeles-based Brand Arc, told Ad Age: “It was probably purely character-driven. Cars always define character quite precisely, and that’s usually one of the ways [brands] can get in early” on books, TV shows or movies. In other words, while these freebie product placement spots came about organically, they’ve made Audi a shoe-in for a guest starring role in the upcoming 50 Shades film series — and we think the company will be ready to shell out a pretty penny for the pleasure (think Volvo in the Twilight series). The time has come to make a move: Universal and Focus Features have reportedly bought the rights to Ms. James’ trilogy for a cool $5 million.

What impact has all of this commotion had on the Audi brand?

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Building Brand Awareness with Virtual Goods

With the economy still in a precarious state, it would seem crazy to pay money for nothing. But consumers, social gamers, and others are making the sales of virtual goods a robust business. Companies and social media sites are using virtual goods – whether sold or given away to users for free – as a way of building brand awareness and loyalty.

According to the New York Times, Volvo Cars of North America, H&M, and MTV Networks are some of the companies are using these “items” to engage with consumers.

Besides the info about virtual goods, this story reminds us about Second Life, which, in case you didn’t realize it, is still up and running. According to the story, “Initially, virtual goods buyers in the United States were typically playing in online fantasy worlds like Second Life and IMVU, which generate nearly $1 billion annually from player purchases of furniture, homes, clothing and accessories for their online avatars.”