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Posts Tagged ‘W2O Group’

Roll Call: W2O Group, Starcom MediaVest Group and D S Simon and More

W2O Group announced the opening of a San Diego office to serve a growing client base and strengthen its presence in key markets for the growth of its health and technology businesses. The Company has hired David Walsey as managing director of BrewLife, a W2O Group company, to run and grow this office, particularly in the areas of biotechnology, life sciences, medical device, healthcare delivery, digital health and consumer and B2B technology. Walsey joins W2O Group from Optimer Pharmaceuticals, where he served as vice president of Corporate Communications and Investor Relations, delivering business solutions for corporate objectives spanning corporate communications, investor and media relations, business development and crisis communications. In his new role, he will provide senior communications and investor relations counsel to clients. He has more than 15 years of experience leading communications functions for biopharmaceutical companies and 10 years as an attorney in private practice. (Release)

Starcom MediaVest Group has appointed Sue Frogley to its team as global commercial director, where she will be responsible for building commercial relationships. Joining the team from Dentsu Aegis Media, Frogley will work across all of SMG’s global network clients and will drive client revenue in the newly created role. (Release)

Bev Yehuda has joined the digital, social, video communications firm D S Simon as SVP, operations and digital media. She will lead the firm’s rapidly growing digital business, expand on client offerings while providing senior level counsel to the firm’s roster of Fortune 500 clients and leading non-profits. Prior to joining D S Simon, Yehuda was VP, web engagement at PR Newswire, a division of global media giant UBM and VP, New Products at MultiVu a PR Newswire company. (Release)

Volkswagen has elevated international communications head Mario Guerreiro to its top American PR slot. Guerreiro has been stationed in VW’s home country of Germany as head of international communications, and will move to Volkswagen Group of America in Herndon, Va., Oct. 1 as executive VP to head communications for the group and brand stateside, including PR, corporate media relations and internal comms. (O’Dwyer’s)

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Roll Call: Waggener Edstrom, W2O Group and More

Waggener Edstrom Communications announced that industry veteran Michael Murphy will join WE as a senior global advisor to the executive team. He will work with WE leaders as the firm continues its evolution into one of the industry’s largest, integrated independent global agencies. Murphy is a business leader and communications specialist with decades of global experience in helping organizations successfully develop a range of growth strategies from organic account growth around the world through to M&A to complement existing capabilities. Coupled with the agency’s already strong global leadership, Murphy’s insights will help map growth strategies and potential strategic and business development opportunities. (Release)

W2O Group announced the opening of a Silicon Valley office and the promotion of digital marketing expert, Aaron Strout, to technology practice lead in response to the growing momentum of this business sector across its firms. Technology is now the second largest and fastest growing practice within W2O Group. The Technology Practice started with two accounts less than three years ago and now services 14 clients, including HP, Verizon, Intel, BMC Software and INRIX. Strout will focus on expanding the Technology Practice across all W2O companies — WCG, Twist Mktg and Brewlife — while enhancing the range of services offered. The Silicon Valley office, which will include several team members representing account services, analytics and finance, will strengthen the Technology Practice and expand its footprint. Group director and author Michael Brito, who has been working with and for technology clients for more than 15 years, will partner with Strout to lead business development and growth in that office. (Release)

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Spin the Agencies of Record


MWW will represent Paul Katami and Jeff Zarrillo, best known as the couple behind the suit that brought down Prop 8, California’s statewide ban on same-sex marriage.

It’s no coincidence that this announcement follows the acquisition of L.A.’s Macias Media Group and the creation of MWW’s LGBT specialty division.

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W2O Launches New ‘Brewlife’ Agency

Brewlife Happy Monday morning! Today in Breaking Industry News: The W2O Group, an “independent global network of communications firms” whose ranks include Portugese firm W2O Digital, New York/London-based WCG and San Francisco’s Twist Marketing, just announced plans to form an entirely new agency, to be known as Brewlife.

While we were initially disappointed to learn that Brewlife will not specialize in developing and marketing experimental beers, we are now glad to report that the company’s services will be far more comprehensive.

Based in San Francisco and staffed by a team of industry veterans with decades of experience in branding and communications, Brewlife will offer integrated marketing services including strategic consulting, creative and digital design, advertising and public advocacy efforts to a wide range of clients with a particular focus on “entrepreneurial and startup firms” and “emerging and re-emerging companies”. The fact that the Brewlife team will begin its life with access to all of W20′s shared resources ensures that new clients will hit the ground running.

Paul Laland, a longtime member of the W2O Group, will act as managing director of the new agency. In his introductory blog post, Laland expands on the principles behind Brewlife and the agency’s goals, which include “bring[ing] brands to life by infusing them with a provocative voice” and combining the “passion of storytelling” with advanced data analytics.

We’ll be sure to report back on subsequent Brewlife developments.

Roll Call: Halo Group, Emanate, APCO, and more

The Halo Group has promoted Lara Cohn to SVP and director of PR. She joined the firm in 2010 and has since worked to broaden the company’s capabilities in the events, social media, and content creation space.

Talley Summerlin has joined Emanate as VP in the New York office, leading the corporate reputation efforts for the Philips client and working with the Legacy Asset Servicing division of Bank of America. Summerlin was previously a director with EnviroMedia Social Marketing, an Austin, TX-based firm.

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W2O Group Acquires Data Company, Ravel

W2O Group, the newly-formed parent company of WCG, comms firm Twist, and W2O Ventures, has acquired Ravel, a data analysis company. The acquisition includes Ravel’s technology, patents pending, and its staff. Steve Blackmon, Ravel co-founder and VP of the engineering and the development group will now be W2O’s director of data sciences, working directly with clients and helping to develop new tools and technologies.

“We acquired a technology company like Ravel because our clients need increasingly sophisticated and larger-scale data analytics to more precisely understand and gain insight into customer/constituent behavior and do predictive modeling to guide media and content planning and syndication,” Jim Weiss, chairman and CEO of W2O told us in an email.

According to International Data Corporation research cited in the press release, there will be 50 times more data out there by 2020.