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Posts Tagged ‘W2O Group’

Spin the Agencies of Record


MWW will represent Paul Katami and Jeff Zarrillo, best known as the couple behind the suit that brought down Prop 8, California’s statewide ban on same-sex marriage.

It’s no coincidence that this announcement follows the acquisition of L.A.’s Macias Media Group and the creation of MWW’s LGBT specialty division.

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W2O Launches New ‘Brewlife’ Agency

Brewlife Happy Monday morning! Today in Breaking Industry News: The W2O Group, an “independent global network of communications firms” whose ranks include Portugese firm W2O Digital, New York/London-based WCG and San Francisco’s Twist Marketing, just announced plans to form an entirely new agency, to be known as Brewlife.

While we were initially disappointed to learn that Brewlife will not specialize in developing and marketing experimental beers, we are now glad to report that the company’s services will be far more comprehensive.

Based in San Francisco and staffed by a team of industry veterans with decades of experience in branding and communications, Brewlife will offer integrated marketing services including strategic consulting, creative and digital design, advertising and public advocacy efforts to a wide range of clients with a particular focus on “entrepreneurial and startup firms” and “emerging and re-emerging companies”. The fact that the Brewlife team will begin its life with access to all of W20′s shared resources ensures that new clients will hit the ground running.

Paul Laland, a longtime member of the W2O Group, will act as managing director of the new agency. In his introductory blog post, Laland expands on the principles behind Brewlife and the agency’s goals, which include “bring[ing] brands to life by infusing them with a provocative voice” and combining the “passion of storytelling” with advanced data analytics.

We’ll be sure to report back on subsequent Brewlife developments.

Roll Call: Halo Group, Emanate, APCO, and more

The Halo Group has promoted Lara Cohn to SVP and director of PR. She joined the firm in 2010 and has since worked to broaden the company’s capabilities in the events, social media, and content creation space.

Talley Summerlin has joined Emanate as VP in the New York office, leading the corporate reputation efforts for the Philips client and working with the Legacy Asset Servicing division of Bank of America. Summerlin was previously a director with EnviroMedia Social Marketing, an Austin, TX-based firm.

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W2O Group Acquires Data Company, Ravel

W2O Group, the newly-formed parent company of WCG, comms firm Twist, and W2O Ventures, has acquired Ravel, a data analysis company. The acquisition includes Ravel’s technology, patents pending, and its staff. Steve Blackmon, Ravel co-founder and VP of the engineering and the development group will now be W2O’s director of data sciences, working directly with clients and helping to develop new tools and technologies.

“We acquired a technology company like Ravel because our clients need increasingly sophisticated and larger-scale data analytics to more precisely understand and gain insight into customer/constituent behavior and do predictive modeling to guide media and content planning and syndication,” Jim Weiss, chairman and CEO of W2O told us in an email.

According to International Data Corporation research cited in the press release, there will be 50 times more data out there by 2020.