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Posts Tagged ‘Waggener Edstrom’

17 Firms That the New York Observer ‘Top 50′ List Missed

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Ye Olde New York Observer is known to be a publication that’s relatively friendly to PR pros who aren’t named Mark Penn. One prominent executive regularly publishes op-eds in its pages!

In case you missed it, the paper revealed its list of The Big Apple’s Top 50 PR Firms yesterday. The feature was extensive; beyond the basic list it included a “9 people to watch” slideshow and other little profiles shedding a bit of light on the people who make this industry run.

For the record, everyone who made the list deserves a spot on it. The people of #1 pick Sunshine Sachs always invite us to their holiday parties.

Still, this being a list, it did fail to mention a few worthy firms…sort of like those SEO trick “top entertainment PR” posts that show up in our Google alerts every week.

Back in September, we thought of a few people off the top of our heads who didn’t make the Business Insider “top tech firms” list. Now let’s do the same for the Observer group.

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Waggener Edstrom Study Says ‘Wearables’ Are Here to Stay

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We’re still not quite sure what to make of wearable technology. Many tech companies and their firms want to tell us that it’s the next big thing, and we feel like we should probably get some sort of fitness tracker when we plan our New Year’s resolutions. But doubts remain: last week, investors had a minor freakout over Google founder Sergey Brin’s decision to appear at a “red carpet event” without a bulky camera on his face.

A new study from Waggener Edstrom, however, tells us that the wearable tech market is just getting started. One research firm predicts that it will be ten times as large in 2018 as it was last year.

You can click here to download the full paper, and we have some takeaways after the jump.

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Roll Call: Brand.com, Waggener Edstrom, DKC PR, and More

Dave Armon, friend of the site and president of monitoring software provider Critical Mention for the past three years, is now president and CEO at Brand.com, a maker of content marketing software for both brands and publishers. President and founder Michael Zammuto is heading back into the startup space with a company called Cloud Commerce. Armon will focus on growing the company, whose offering he described to PR Week as “paid earned,” adding that “nothing like that exists today.” O’Dwyer’s notes that the company is in the process of unveiling a service “allowing brands and PR firms to commission reporter-written articles.” Armon is a reporter turned executive who spent more than two decades in various roles at PR Newswire earlier in his career, rising from bureau manager to COO. (We just hope he continues to leave the occasional comment on this blog.)

Waggener Edstrom announced the hire of two new executives in an expansion of its tech and digital teams. Emily Benning joins the team in Seattle as director of social and digital strategies; she will oversee North America account teams and clients while helping to drive “internal digital education initiatives.” Benning previously spent more than eight years at digital agency Razorfish, where she served as account manager and, most recently, associate director of advertising services. She will report to VP of social/digital strategies Matt Haynes. Marisa Hagerman joins the agency as a digital account director in its San Francisco office. Hagerman, who spent several years working in accounts at Allison+Partners and most recently served as PR principal at IT provider EMC, will report to SVP/GM Lisa Allen.

As reported in Capital New York yesterday, former Huffington Post PR lead Mario Ruiz is heading back to DKC PR. Ruiz, who led communications at Arianna Huffington’s venture before starting his own firm and w0rking with media outlets like Business Insider and Complex. Ruiz worked at DKC before joining HuffPo in the halcyon days of 2007, working in media relations for more than five years. In explaining the hire, DKC writes, “”Mario has developed a strong reputation in digital, which is why he’ll be a great addition to our media and tech practices.”

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Roll Call: Waggener Edstrom; H+K Canada; Hemp PR; And More

Waggener Edstrom promoted Tiffany Cook from EVP to VP/head of its consumer sector. Cook, who has been with WE for 16 years, will oversee related efforts across the retail, consumer technology, automotive, and spirits industries. PR Week tells us that she will report to co-founder/partner Pam Edstrom.

Hill+Knowlton Strategies‘ Canadian operations named Dimitri Gourdin SVP and GM of its Montreal office. Gourdin, who earned a law degree at Paris’ Panthéon-Assas University and a masters’ from Paris Management School, previously served as VP of marketing/comms at BIOMOD, a biotech company serving the health and beauty industries. In the 90′s he worked in crisis comms at Burson-Marsteller’s Paris office and in 2005 he launched his own Montreal-based firm called Arcane Communications.

Mark Goldman and Ryan McCormick, PR veterans and founders of both Goldman McCormick PR and Legal PR Team, have announced the creation of a new firm called, simply, Hemp Public Relations. We’ll let you guess which sort of clients they plan to serve — and it’s OK if you’re, like, a little slow

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Roll Call: Waggener Edstrom Communications, Eastwick, Portland and More

Waggener Edstrom Communications announced the integrated communications agency has brought on industry veteran Chris Millward as general manager for its China operations. Millward is a veteran in the China market and has lived in Beijing continuously since 1994. He has worked with several of the world’s top public relations agencies including Edelman and Weber Shandwick and a host of multinational companies. Millward will report to senior vice president Matt Lackie, who oversees WE’s Asia Pacific presence, and work closely with other leaders in the region including Beijing General Manager Jason Cao, Shanghai vice president and general manager Cathleen Witter, and Hong Kong vice president and general manager Emma Richards. Millward takes over for Antoine Calendrier, who had been overseeing China from his home base in Hong Kong.  (Release)

Eastwick announced an expansion of its digital, social, editorial and research and analytics services with the addition of senior industry leaders to its team. Leading Eastwick’s Digital & Content Marketing Group is Sahana Jayaraman, vice president. In addition to her role as head of digital services, Sahana will lead the agency’s Content Marketing Group, responsible for branded content. Jun Quintana joins Eastwick as vice president to lead the company’s Research & Analytics Group. Jun brings more than 18 years of experience working in both traditional market research and communications/social media measurement. Michael Kanellos has been promoted to senior vice president and takes on responsibility for Eastwick’s Editorial Group, where he is continuing to build Eastwick’s strong tech-focused writing proficiency. Michael also continues to oversee Eastwick’s Cleantech practice. Joining Eastwick as senior vice president, client services, is Dave De Jear. Dave brings to Eastwick more than 20 years of experience in communications, public relations and marketing. Eastwick is also adding industry experts to round out global connections. Sharon Chan, who joined Eastwick from Hong Kong in 2012, has been promoted to Asia-Pacific (APAC) Industry Lead.  (Release) Read more

15 People Business Insider Left Off Its ‘Top 50 Tech PR’ List

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ICYMI, yesterday Business Insider posted another of its famous clickbait listicles (not that we would ever do anything like that, cough cough). This one was of particular interest to the people in PR.

It’s true that “The 50 Best Public Relations People in the Tech Industry in 2014” was — as one of our industry friends put it — “so arbitrary.” At the same time, it’s always good to see journalists highlighting the real, valuable work done by PR rather than denigrating the entire industry.

It was also nice to see friends of the site Ed Zitron of EZPR and Barbara Bates of Eastwick get some respect.

A couple of things we noticed: someone really likes working with Waggener Edstrom and Brew PR and there weren’t a whole lot of names on the list from the usual suspects. Check out the O’Dwyer’s top tech firms list and notice how many of them didn’t appear in the BI post.

After the jump, we listed some people — both abstract and specific — whose absence we noted.

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Roll Call: Waggener Edstrom, W2O Group and More

Waggener Edstrom Communications announced that industry veteran Michael Murphy will join WE as a senior global advisor to the executive team. He will work with WE leaders as the firm continues its evolution into one of the industry’s largest, integrated independent global agencies. Murphy is a business leader and communications specialist with decades of global experience in helping organizations successfully develop a range of growth strategies from organic account growth around the world through to M&A to complement existing capabilities. Coupled with the agency’s already strong global leadership, Murphy’s insights will help map growth strategies and potential strategic and business development opportunities. (Release)

W2O Group announced the opening of a Silicon Valley office and the promotion of digital marketing expert, Aaron Strout, to technology practice lead in response to the growing momentum of this business sector across its firms. Technology is now the second largest and fastest growing practice within W2O Group. The Technology Practice started with two accounts less than three years ago and now services 14 clients, including HP, Verizon, Intel, BMC Software and INRIX. Strout will focus on expanding the Technology Practice across all W2O companies — WCG, Twist Mktg and Brewlife — while enhancing the range of services offered. The Silicon Valley office, which will include several team members representing account services, analytics and finance, will strengthen the Technology Practice and expand its footprint. Group director and author Michael Brito, who has been working with and for technology clients for more than 15 years, will partner with Strout to lead business development and growth in that office. (Release)

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Spin the Agencies of Record

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Waggener Edstrom Explains Its New Content 2.0 Strategy

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We believe that content is our future; it’s already leading the way.

A major firm launching its own related studio/operation isn’t necessarily earth-shattering news at this point, especially since the big names have reached a sort of consensus regarding the value of original content creation in differentiating one’s services.

Yet the trend continues to evolve. Waggener Edstrom is the latest firm to announce the roll-out of its own full-service offering under the Content360 heading.

We recently spoke to WE advisor/project manager Hava Jeroslow to get some perspective on what makes Content360 different.

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Industry Vets Launch Clear Agency

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  • Andrew Graham is a PR vet who most recently worked with Greentarget as a senior associate and consultant; he’s also written a guest post or two for a certain PR blog you may have read.
  • Jeremy Bridgman has experience in both the communications and restaurant industries, working in accounts with Waggener Edstrom, Ogilvy and others and helping to launch Williamsburg’s Two Door Tavern.

The reason we mention them, of course, is that they just launched their own agency this week: Clear.

As Graham tells us today, the two decided to strike out on their own back in August and spent the next few months drawing upon their experience in the field to define their approach with a few basic principles, first and foremost that traditional media relations work is “unsustainable.”

What will make Clear stand out?

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