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Posts Tagged ‘Waggener Edstrom’

Spin the Agencies of Record

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Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

Waggener Edstrom Explains Its New Content 2.0 Strategy

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We believe that content is our future; it’s already leading the way.

A major firm launching its own related studio/operation isn’t necessarily earth-shattering news at this point, especially since the big names have reached a sort of consensus regarding the value of original content creation in differentiating one’s services.

Yet the trend continues to evolve. Waggener Edstrom is the latest firm to announce the roll-out of its own full-service offering under the Content360 heading.

We recently spoke to WE advisor/project manager Hava Jeroslow to get some perspective on what makes Content360 different.

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Industry Vets Launch Clear Agency

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  • Andrew Graham is a PR vet who most recently worked with Greentarget as a senior associate and consultant; he’s also written a guest post or two for a certain PR blog you may have read.
  • Jeremy Bridgman has experience in both the communications and restaurant industries, working in accounts with Waggener Edstrom, Ogilvy and others and helping to launch Williamsburg’s Two Door Tavern.

The reason we mention them, of course, is that they just launched their own agency this week: Clear.

As Graham tells us today, the two decided to strike out on their own back in August and spent the next few months drawing upon their experience in the field to define their approach with a few basic principles, first and foremost that traditional media relations work is “unsustainable.”

What will make Clear stand out?

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Spin the Agencies of Record

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Volvo Cars has chosen Waggener Edstrom as its first US AOR to, in the words of the press release, “drive the innovative brand into the future.”

The client was reportedly impressed by the agency’s knowledge of industry tech, best characterized by a report titled “Insights: Government Leader Opinions and Priorities for Transportation Infrastructure, the Connected Car and the Path to Autonomous Car Travel” which appeals to us because we’ve always loved the idea of eating and (not quite) driving at the same time.

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Former Apple Exec Thinks the Company’s PR Strategy Is All Wrong

Over the last few weeks, we’ve posted several stories about Apple‘s newer, more aggressive PR strategy in the post-Jobs era. Not only is the tech giant focused on pushing its own products; it’s also giving its executives more leeway to take shots at rivals like Samsung as they see fit.

Jean-Louise Gassée worked for Apple throughout the 80′s as the head of its French division and later directed Macintosh product development before leaving due to strategic differences with other executives. On Sunday he posted an op-ed on the Monday Notes tech blog with the ominous headline “Apple Is Losing the War–of Words“. Gassée‘s conclusion will surprise many in the tech world, because he thinks the Apple PR team should take a few cues from Microsoft and hire an outside firm better versed in the art of “verbal warfare.”

Wait, what? Let’s explore this a little further, shall we?

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‘Hey Big Fish’ Influencer App Helps Attendees Navigate SXSWi

Get ready, nerds: the 2013 South by Southwest Interactive Festival is almost upon us. While we loved Razorfish‘s “tweeting bikes” stunt, we’re also big fans of a new project from Waggener Edstrom, Little Bird and Tater Tot Designs.

This web app, called “Hey Big Fish“, is all about helping attendees make sense of all the techie mayhem and the onslaught of mostly irrelevant tweets. With the fish you can identify the biggest influencers at the event and figure out where you need to be–and who you need to know–at any given time. If you’re an egotist (and who isn’t?) then you can also track your own influence.

Not only can users find the top names, hottest discussion topics/hashtags and most popular individual tweets–they can also locate the conversations, both real and virtual, that are most relevant to them while making social connections for future events. For example, if we hadn’t checked Hey Big Fish, would we know that Dale Dougherty of Maker Media is currently the man to seek out if you’re interested in 3D printing? And would we know that our own Twitter feed ranks a sad 34,665 out of 111,635 on the influence scale? No we would not!

So will any of you PR pros be at SXSWi? And will you take this trusty app along?

Spin the Agencies of Record

Olympic-Sized Deal:

M&C Saatchi PR has been named the first-ever agency of record for the United States Olympic Committee.

The firm’s team, led by Sandra Carreon-John, SVP, will manage several major events leading up to the 2014 Olympic Winter Games in Sochi including the 2014 media summit and the 100 days out celebration. M&C Saatchi PR will lead a campaign that highlights the organization’s vast fundraising efforts with a focus on increasing awareness and understanding of the importance of funding to a successful Team USA (which receives no money from the federal government).

Because unfiltered expressions of virgin new potatoes are hot right now:

Karlsson’s Vodka, the world’s only producer of spirits made from single-distilled and unfiltered expressions of virgin new potatoes, selected multi-service communications agency Waggener Edstrom Worldwide (WE) to promote the Swedish company’s vodka to the North American beverage industry. Karlsson’s Vodka selected WE for its ability to leverage social, digital marketing, creative and communications talent to deliver an integrated campaign for master blender Börje Karlsson’s creations.

“The addition of Karlsson’s Vodka to our client roster is further evidence that companies are looking for a holistic approach to their marketing efforts,” said Annemiek Hamelinck, senior vice president, Brand Strategy & Marketing at WE. “While media relations remain our stock in trade at WE, we have successfully integrated disciplines that lend themselves well to successful campaigns for clients like Karlsson’s.”

And the AOR Golden Globe goes to:

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Roll Call: Allison + Partners, RF|Binder, Penton Media and More

Allison+Partners announced that David Wolf has been named managing director of the agency’s global China practice. Wolf counsels American, Chinese and European clients across a range of industries and specializes in managing complex communications challenges, including crisis comm, new market entry and corporate reorganization. He also helps clients consider elements beyond branding and messaging to rethink strategies, positioning and execution. Prior to joining Allison+Partners, Wolf spent seven years as president and chief executive officer of Wolf Group Asia (WGA), a Beijing-based strategic corporate communications advisory firm. (Release)

RF|Binder, a New York-based PR and communications firm, announced two new senior-level hires. Elyse Blazey Gentile joins the agency as senior managing director to consumer and corporate accounts and Lori Rodney joins as managing director of the agency’s education group. Both managers will be responsible for developing new business opportunities as well as counseling existing clients. Blazey Gentile has more than 15 years experience in media relations and corporate/crisis communications. Her most recent role was vice president of corporate communications at E*TRADE.

Rodney most recently served as corporate account manager at Waggener Edstrom, representing clients such as Android and Windows Phone manufacturer HTC. She has more than a decade of experience working for such top firms as Edelman, MWW Group and Cohn & Wolf. (IBTimes)

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Great Holiday Cards from PR Firms

Like the rest of you, we’ve received quite a few holiday-themed e-cards from various firms and individuals over the past two weeks. We’d like to highlight a few that stood out (listed in no particular order, because you know we don’t play favorites):

Oh, and apologies to everyone we left out—our number one New Year’s resolution is “re-organize your inbox!!!”

 

  • Wolff Olins’s nicely animated New Year’s resolutions card
  • CRT/Tanaka’s “Inspired by You” video, which uses human silhouettes to spell themes
  • APCO Worldwide’s clip featuring “Thank You” messages from around the world
  • Jack Morton’s “What I’m Looking Forward to in 2013Pinterest page featuring original art inspired by optimistic New Year’s suggestions
  • Cision PR’s “Cringe Worthy Moments” reviewing some of the year’s PR fails
  • TriplePoint’s musical, hip and awkward “Happy Holidays
  • Here’s an interesting one that’s more of a year-in-review: Waggener Edstrom’s “Go Native” city guide celebrating another year of “favorite local experiences” in cities around the world.
  • We also want to take a brief moment to recognize Havas PR’s “12 Days of Havas” giving initiative, created in coordination with #GivingTuesday.

Roll Call: Edelman, Waggener Edstrom Worldwide, Hill+Knowlton Strategies, and More

In 2013 IndoPacific Edelman will celebrate 20 years of strategic communications in Indonesia with a new name and a new vision. Effective February 1st 2013, the firm will rebrand as Edelman Indonesia. As IndoPacific Edelman prepares to rebrand as Edelman Indonesia, the firm has released a video about its heritage in Indonesia. (Release)

Integrated communications agency Waggener Edstrom Worldwide (WE) announced today that SVP Matthew Lackie will lead the agency’s efforts in the Asia Pacific (APAC) region, replacing EVP David Ko. Formerly the deputy lead of APAC, Matthew has steadily increased his responsibilities under David’s guidance, quadrupling the size of WE’s Singapore business, establishing and then expanding its presence in India (including offices in Bengaluru, Delhi and Mumbai), nurturing and growing regional staff, managing key regional and global clients and strengthening the agency’s digital capabilities. (Release)

Hill+Knowlton Strategies announced that Antonio Tamayo has been named president and CEO of its Latin America region, effective immediately. Tamayo, who has served as President of H+K Mexico for 17 years, will report to H+K global chairman Jack Martin. He assumes the role previously held by Dr. Luis de la Calle, a distinguished former official in the highest levels of the Mexican government, who will now serve as senior advisor for H+K Latin America. (Release)

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