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Posts Tagged ‘Walmart’

Walmart’s Next Victim Is Organic Food, and You Can’t Blame Them

walmart organic

Wait, what?

Hey, when you’re Godzilla, you try to step on everything else, crush it, and keep on moving. Why? Because you can.

Meet Walmart. You may have seen a store or two around your neck of the woods. And for the world’s largest company, the one thing you have to give them is they never stop trying to add new cards in the spokes of its ginormous wheel. So, what in the world could it possibly add to its current global domination?

Organic food. I know, right?  Read more

How Can Walmart Cause Mike Rowe of Dirty Jobs to Die?

dirty jobsMike Rowe has a face only a network can love. The TV pitchman got his name for dipping his toe (among other parts of his entire body) in the muck and the mire of humanity for Discovery’s Dirty Jobs. The show, which shined a spotlight on the common man, became Rowe’s calling card.

Since then, he has shilled for Tylenol, Lee’s Premium Jeans and Ford Motor Company. He’s practically the voice of reason for the little man. To wit, he was hired by another brand known for its reach into middle ‘Merica — Walmart. 

For that, America has turned on Rowe to the tune of name calling, boycotting, social media trolling and even death threats.

Wait, what? Yes. As in “Let’s light the torches, get our pitchforks and go get us some Mike Rowe” threats.

Why, after the jump…

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And the Award for Corporate #PRFail of the Year Goes to…

shutterstock_157365584

If we hadn’t been busy spending our holidays doing everything but shopping at Target, then we would have covered this story a little more aggressively. As is, we can reflect on its status as the worst crisis comms case of 2013.

The retailer’s big failure doesn’t lie in the breach itself; as Snapchat CEO Evan Spiegel told us today, that kind of thing can happen to anyone. It’s more in the way they chose to address it.

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The 10 Biggest PR Losers of 2013

Oh sure, he looks happy NOW...

Sure, he’s happy now. Just wait ’til he wakes up tomorrow.

Now that 2014 has granted us nearly 48 hours’ worth of hard-earned hindsight, we’d like to pull out our overgeneralizing caps and name the ten biggest losers of the past year.

This list isn’t about individual failures destined to be remembered for decades: it’s more about the entities that lost the public’s trust in 2013.

So check it out and feel free to disagree with us, because that’s what the Internet is all about.

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Walmart’s Chinese Donkey Meat Got a Little Too Foxy

Gross

In what may be 2014′s biggest revelation to date, we now know that the fox says “I’m not a donkey.”

Three things we learned from today’s Wall Street Journal story:

  • Walmart operates in China’s Shandong province
  • “Five spice” donkey meat is popular among customers in said province
  • Walmart will now pay approximately $8 to each person who bought that delicious product after testing revealed the presence of DNA from other animals (including foxes) in the meat

What else is there to know?

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#PRWin: ‘Layaway Santa’ Rings Up $20K for Walmart Shoppers

secret-santa-walmartAttention Walmart Shoppers: Your favorite discount store hasn’t had a slew of great news lately. In fact, you could fill one of its 18-wheeler trucks full of the bad PR they’ve collected recently.

From a food drive for its destitute hourly employees to deciding those hourly workers need to work on Thanksgiving, a lovely hashtag #WalMartFights and a disabled wrestler being banned from Walmart for life, all Walmart stories seem to suck out loud this time of the year.

The store that can’t seem to win during the holidays needed a little Christmas magic from the jolly old fat man to make positive headlines.

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Walmart Drops a Leg (and the Law) on a Disabled Wrestler with a Lifetime Ban

KNXVJoeCantrellWalmart has a nice slogan, “Save money. Live better.” While “savings” and “living” are two universal goals for most people, Walmart has seemingly decided that one dude isn’t allowed to save any longer, anywhere.

Meet Joe Cantrell of San Tan Valley, Calif. 

He’s a former “professional” wrestler (although the AWA, NWA and WWE doesn’t show this guy on the roster at any time) who is now disabled for reasons not gathered in this report from CBS Las Vegas. However, being a wrestler is not why Walmart has scratched him for its Christmas card list.

Dude is an avid “ad matcher.” And for his diligence to be a miser, he has been banned by Walmart — worldwide, and for life. Why, after the jump…

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#WalMartFights = PR Nightmare

Today we give thanks for the fact that we didn’t spend Thanksgiving night in jail after stabbing a fellow shopper over a Walmart parking space.

What, you didn’t notice that lots of people are making fun of Walmart today?

The world’s biggest seller of cheap crap took some unusual steps to minimize the easily predictable wave of viral stampede videos this year. These steps ranged from beefing up security with off-duty cops to “using quota systems” for the hottest products and even issuing separate wristbands for sales events starting at 6 and 8, which allow shoppers to “return two hours after an event starts to pick up their purchases.”

But all the “SHOPSTRONG” bracelets in the world couldn’t prevent this knock-down-drag-out over a television:

US CEO Bill Simon made the morning show rounds today in what Forbes calls a “PR offensive.”

How did it go?

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About That Time Ashton Kutcher Punk’d Walmart

2001 called, and it wants its celebrities back.

Seriously, though: this story is three days old but it’s worth re-watching this guy take a break from his demanding job as “product engineer” to give Walmart even more bad press.

We just got dizzy from all that spinning. Nice try, but no.

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Ohio Walmart Holding A Food Drive For Its Own Employees Makes Us All Feel So Many Things

walmart food driveIn the midst of a nationwide discussion over whether we should raise the minimum wage, a Walmart in Canton, OH seems to be answering the question. The store is holding a Thanksgiving food drive to help the needy. The needy, in this case, are people who work for the store.

A photo of the collection bins (at right) has gone viral after being passed around by the group Our Walmart, which has been working with the United Food and Commercial Workers International Union to unionize Walmart employees.

A spokesperson for the store, Kory Lundberg, explained that if you’re thinking maybe the company needs to pay workers enough so they don’t struggle to put food on the table for Thanksgiving, you’ve got it all wrong. This is something that has been going on for years, she says.

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