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Posts Tagged ‘Walt Disney Company’

Frozen Director Finally Apologizes for ‘Let it Go’

Disney-Frozen-Movie-sisters

You have seen all the Pixar or Disney greats (or both, since the Mouse bought Pixar). You have fallen in love with the characters. You may have caught yourself singing a couple of those songs in the shower.

And then came Frozen.

Whatever the reason, this billion-dollar blockbuster continues to charm as many minds as it makes into mush. So the director of the colossal animated hit did what any big-time Hollywood director would do…

She apologized.

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Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Of Mice and Men: Disney Prevents Deadmau5 From Trademarking Two Peculiar Ears

mickey_mouse_vs_deadmau5

From the “What in the world took so long” department, today brings us some legal ruminations via one successful trance music prodigy named Deadmau5. To his parents, the rodent-monikered dance hall wunderkind is Joel Zimmerman of Toronto, Ontario, Canada. To the rest of us, he wears a mouse head and two digitally enhanced ears.

For more than a decade, this has been Zimmerman’s shtick — he shows up in concert, never to be seen sans mouse head, and plays his curly tail off. Oh sure, there is a stark similarity between his outfit and that of another notable mouse, but nothing has been said. Not once, until now.

Finally.

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Disney Breaks with Boy Scouts Over Gay Ban

boy_scouts-300x198In another sign that anti-gay policies can lead to bad press for brands and organizations, Disney has decided to withdraw all funding from the Boy Scouts of America over the org’s policy prohibiting openly gay men from holding leadership positions.

If you’ll remember, the Scouts took half steps to resolve the issue in 2012 after businesses like Intel and UPS pulled their sponsorships due to its policies; the org now officially welcomes openly gay scouts but not scout leaders.

The group’s National Council reached out to Disney after the company made clear that its policies violated internal standards, but it seems the decision had already been made.

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PR Stunts: Disney Turns London Street into ’8-Bit Lane’

Disney's Wreck-It-Ralph #8bitlaneToday in This Is Actually Kind of Cool News: Disney‘s latest film, Wreck-It-Ralph, takes place in a time when video game graphics weren’t quite so hyper-realistic. Those with a fondness for the pixelated, two-dimensional days of “Super Mario Brothers” and “The Legend of Zelda” will love the company’s latest PR stunt:

In order to promote the film, Disney enlisted artist Aden Hynes and creatives at London’s Truman Brewery to turn the town’s “infamous” Brick Lane into “8-Bit Lane” by filling the block with old-school Nintendo-style reproductions of everyday objects like clouds, pigeons and taxi cabs.

The company then promoted its efforts with a hashtag push and a free public tour of the block. Video after the jump.

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Breaking: Disney To Acquire Lucasfilm, ‘Star Wars’

Today in Been There, Done That Media News: Walt Disney Co., fresh off its efforts to turn the once-stellar Pixar into a mediocre sequel factory, has announced plans to acquire Lucasfilm Ltd. for a cool $4 billion, thereby taking ownership of the series that defined the childhood of every American born between…oh, who are we kidding? Every kid around the world loves the (original) “Star Wars” trilogy. We’ll just avoid mentioning episodes 1 through 3 (along with certain parts of “Return of the Jedi”), because we’d rather not get our blood pressure up this late in the afternoon.

Anyway: Get ready for more “Star Wars” rides at DisneyWorld!

The worst part of this announcement? ”Star Wars Episode 7 is targeted for release in 2015, with more feature films expected to continue the Star Wars saga and grow the franchise well into the future”–and George Lucas will serve as “creative consultant” on this monster of a vanity project.

Serious question: Did anyone anywhere in the world ask for another “Star Wars” movie? Or is George Lucas just making one last attempt to revive the embarrassing husk of what was once a promising career?

We leave you with the only appropriate response to this announcement:

Roll Call: ‘W,’ MWW (Again), Disney, and More

W magazine has named its first-ever executive director of creative services and marketing, Ed Romaine, starting August 16. He was previously the director of integrated marketing at Elle. [via FishbowlNY]

MWW Group (which has been doing a lot of hiring lately) has brought on Traci Carpenter as its director of speechwriting and content, a new position. Carpenter has previously served as senior speechwriter for President Bill Clinton, the William J. Clinton Foundation, and New York Governor Andrew Cuomo.

Kathryn Kranhold has joined the Walt Disney Co. as SVP of corp comms. She was previously at Brunswick Group working with clients on crisis, litigation, and financial issues and was once a reporter at the Wall Street Journal. She’s reporting to Zenia Mucha, Disney’s EVP of corporate communications. [via Variety]

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J&J Tops CSR Index

The Boston College Center for Corporate Citizenship and Reputation Institute (there’s a whole center for CSR!) has released the 2010 Corporate Social Responsibility Index, a report it has put out for three years. Johnson & Johnson tops the list followed by The Walt Disney Company and Kraft Foods respectively. For the entire top ten, click here.

The index is based on a survey of 7,790 consumers, who are asked about how the companies treat its stakeholders, including employees and the global community. The study also found that a good reputation for CSR also impacts a company’s reputation in areas like citizenship and governance. Financial services companies were at the bottom of the list.

Studies show that millennials are seeking out jobs and careers that have meaning attached to them. And, judging by some of the workshops at the PRSA conference this week – there were two discussions about cause marketing one day, both with packed audiences – CSR is still important to many organizations. Effectively implementing socially responsible programs is still a work in progress for many.