Today in This Is Actually Kind of Cool News: Disney‘s latest film, Wreck-It-Ralph, takes place in a time when video game graphics weren’t quite so hyper-realistic. Those with a fondness for the pixelated, two-dimensional days of “Super Mario Brothers” and “The Legend of Zelda” will love the company’s latest PR stunt:
In order to promote the film, Disney enlisted artist Aden Hynes and creatives at London’s Truman Brewery to turn the town’s “infamous” Brick Lane into “8-Bit Lane” by filling the block with old-school Nintendo-style reproductions of everyday objects like clouds, pigeons and taxi cabs.
The company then promoted its efforts with a hashtag push and a free public tour of the block. Video after the jump.