Kellogg has once again chosen an AOR. This time, it’s Edelman, according to Ad Age, which is launching a new agency called K Group Public Relations to avoid any further conflicts. Weber Shandwick was Kellogg’s AOR for a few weeks before the two had to part ways. Current Lifestyle Marketing, another IPG firm, was meant to work with the company as well. Ketchum and MSLGroup will continue their work with the company.
The March of Dimes has chosen House of Success to promote the Healthy Babies are Worth the Wait program in Newark, NJ. March of Dimes works to prevent birth defects, infant mortality, and premature births. [via]