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Posts Tagged ‘Weber Shandwick’

Spin the Agencies of Record

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Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Ogilvy, MSLGroup and More Make HRC’s ‘Most LGBT-Inclusive’ List

HRC

Human Rights Campaign, the civil rights organization perhaps best known for championing same-sex marriage  and making the equality symbol go viral, released its report naming the “Most LGBT-Inclusive Places to Work” this week.

The list is very inclusive indeed — and it contains a fair number of PR firms and holding companies:

  • The Ogilvy Group
  • MSLGroup
  • IPG (which includes Weber Shandwick, PMK*BNC, Rogers McCowan, Spong, etc.)
  • Publicis Healthcare Communications

How did these businesses qualify?

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Roll Call: APCO Worldwide, Weber Shandwick and KARV Communications

Tina-Marie Adams, former Ketchum senior client director and Midwest regional director, joined APCO Worldwide as the firm’s new managing director for its Chicago office. Adams joins APCO with nearly 20 years of agency experience. Prior to her roles with Ketchum, she served as MWW group midwest general manager and Hill & Knowlton regional labor relations, public affairs and health care director as well as having worked at Fleishman-Hillard and The Tierney Group. Over the course of her career, she has worked heavily in key sectors such as energy, health care, transportation, food and higher education and with some of America’s most iconic brands. In addition to her agency experience, Adams also served as a reporter for The Chicago Tribune and later as an editor for Gannett Newspapers. (Release)

Weber Shandwick has named Lee Noonan global chief technology officer. Noonan joins Weber Shandwick from Havas Worldwide Digital. A technology expert with nearly two decades of experience in enterprise software, internet infrastructure and web application organizations, Noonan will be based in New York and oversee the application and integration of existing and emerging technologies for both Weber Shandwick and its clients. Previously, Noonan built and managed a business development group for Metapa, a software company focused on automating data exchange between enterprises over the internet, as well as serving as director of strategic marketing and business planning at Digital Island. Prior to that, Noonan served as Principal Consultant at Oracle, managing multi-million-dollar implementations of decision-making software at several of the world’s largest international financial institutions. (Release) Read more

Survey Says Clients Trust Ad, Marketing Agencies Over PR Firms

YOUR AD HERE

We don’t mean to be the bearer of bad news, but a recent survey of in-house marketers conducted by Marketing Week and Weber Shandwick tells us that, when asked to name a “primary strategic partner”, far more clients chose their ad and marketing agencies than their PR firms. Here’s a mixed-message quote:

“More than five times as many marketers say PR agencies are losing ground as say they are gaining ground on other specialisms. There is good news too for the discipline. Respondents agree that PR agencies take the lead on messaging and are a strategic partner, and that reputation management is crucial in a digital world.”

The news could be worse, though–and it is far worse for social media agencies.

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Culture: How Smaller Agencies Keep Up With the Joneses

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Can your agency say this?  Few even try, so it seems.

It is no secret that the industry of public relations is run by the “biggies” (e.g., Burson-Marsteller, Edelman, Ketchum, Weber Shandwick, FleishmanHillard, GolinHarris). Because of their global reach and U.S. presence, many prospective clients see them as the benchmark of service, ability, and results. As a former “Burson person” and a “Big PR” alum, I can attest to the fact that they all earn it.

It was at a biggie where I cut my teeth, spread my wings, and cracked my shell into smithereens. That said, to compete with said biggies in their trek for global PR domination, the “boutiques” have looked into other areas to draw the attention of top prospects: availability, flexibility, tangibility. It was at the “not-so-biggies” where I learned everything else.

So, what’s the rub? The silver bullet these smaller, scalable agencies are using to compete is culture. 

Is that all it takes?

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Spin the Agencies of Record

final-albania

APCO Worldwide and StrawberryFrog are collaborating to get people to stamp their passport to the sunny beaches of Albania. According to the news in Argophilia Travel News, the two firms will cooperate for “developing and deploying international ad and marketing campaigns geared to boost knowledge of Albania and the country.” BTW, if you were standing on the stiletto heel of Italy, look east, and there’s Albania nestled besides Greece. The Adriatic Sea is quite lovely this time of year.

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STUDY: Your Employees Probably Don’t Like You

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Don’t take it too personally, though: you’re definitely not the only one.

CreativeLive’s inaugural jobs report should probably serve as a wake-up call to your corporate clients. The basic conclusion: Americans aren’t happy at their jobs, and they don’t much care for their employers. The reason? They want to be more creative.

Some key numbers after the jump.

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STUDY: Employees May Be the Best Brand Advocates

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See, stock photos never lie

Who can best defend a brand’s reputation on social? According to a newly published Weber Shandwick study, the answer may come from within.

The study, conducted in collaboration with KRC Research (full PDF here), concerns trends in “employee activism”, or the ability of those within an organization to become its most prominent defenders.

An online survey of 2,300 employees in 15 different markets around the world found that:

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Roll Call: Weber Shandwick and Code and Theory

Weber Shandwick announced the appointment of industry veteran Leslie Capstraw as general manager, Weber Shandwick Los Angeles, effective immediately. Capstraw will be responsible for day-to-day leadership of the office. With more than 20 years of experience, Capstraw has served as a senior strategist to global clients and managed integrated campaigns across a diverse range of industries and well-known brands in multiple markets. Capstraw joins from Ogilvy Public Relations where she most recently served as executive vice president, group director for Brand, and head of the Los Angeles office, focusing primarily in consumer and consumer technology sectors. Her expertise in brand building, content strategy, issues management and strategic partnerships has earned several industry awards. (Release)

Code and Theory announced the appointment of Chris Bradley as group creative director in the Brand Design Group in New York. Bradley comes to the agency from R/GA, where he served as executive creative director on the MasterCard® account, driving campaigns such as #LoveThisCity and most recently, Priceless Surprises. Prior to R/GA, he served as ECD at Big Fuel, where he worked on brands including T-Mobile, Microsoft, and GM Brands including Chevy, Cadillac, Buick and GMC. From 1999 to 2005, Bradley was creative director on the Volkswagen account at Arnold Worldwide in Boston, and from 2006 to 2011 he worked in both the New York and San Francisco office of Ogilvy & Mather. (Release)

Making Diversity in PR a Reality: Ellen Walthour, Executive Director of the BrandLab

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We’ve posted a few times on diversity in PR in recent weeks, and so far the most interesting conversation we had on the topic was with Ellen Walthour, executive director of Twin Cities-based project the BrandLab.

Could you give us a little history of the BrandLab?

We’re pretty young; we started in 2007 and launched as a 501(c) in 2008, so we’re a standard nonprofit. In 2009 we really began tracking students. We have kids graduating from college this spring who went through the program, and while those numbers are small, they’re going to grow.

Each year we’ve grown in terms of both participants and partners. PR firms are also involved, particularly PadillaCRT and Weber Shandwick.

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