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Posts Tagged ‘Weber Shandwick’

Roll Call: Weber Shandwick, MWW, GolinHarris and More

Weber Shandwick announced the promotion of Teisha Van de Kop to executive vice president. In her new role, Van de Kop will support content development and creative production needs for clients across North America. During Van de Kop’s nearly 15-year tenure at Weber Shandwick, she has helped build a team of creative professionals who are producing the next generation of shareable content, including live video, infographics, data visualizations and entire branded content hubs. In addition, Van de Kop has helped to systemize Weber Shandwick’s growing video capabilities, ranging from live streamed events and emotional, anthem-style videos, to 3-D animation and stop-motion graphics. (Release)

MWW Group announced today that Doug O’Reilly has been promoted to senior vice president of research and insights. Since joining MWW in 2011, O’Reilly has spearheaded the significant growth of the company’s research practice and overall insight development capabilities. His team has built new methodologies that have been critical across practices throughout the agency and set new best practices for the industry. In his new role, O’Reilly will continue to spearhead the continued expansion of the firm’s industry-recognized research and insights practice. O’Reilly has over two decades of classic market research experience leading research and measurement for national and international brands. In addition to his work in strategy development and insight he is the founder of a startup concentrated on providing social media valuation and ROI for brands in the travel vertical. Prior to joining MWW, O’Reilly ran his own consultancy assisting a wide range of organizations on insight, social media and strategy development. (Release)

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Most Major Industries Are Lacking in Female Leaders…But Not PR

Everyone with an internet connection knows about the lack of strong, highly visible female executives in the tech world. There’s a reason Sheryl Sandberg and Marissa Mayer stand out so prominently, and the recent firing of Business Insider‘s CTO for posting misogynistic musings on Twitter led many tech bloggers to reflect on the “bro culture” that dominates Silicon Valley.

It’s not just tech, though. The snafu over publisher Bryan Golbderg’s new “female-focused” web magazine Bustle showed that the media/journalism world still disproportionately consists of men catering to female audiences despite the prominence of names like Arianna Huffington and Tina Brown. In September, a software project created by an MIT grad student to measure the presence of women in journalism found a general lack of female voices in traditional media even though a majority of readers (and bloggers) are women.

When we saw yesterday’s New York Times headline about “a lack of women in top jobs” on a list meant to celebrate the most powerful women in banking, our first thought was: what about PR?

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Spin the Agencies of Record

“The shelf life of the average trade book is somewhere between milk and yogurt.”—Calvin Trillin

Following a summer-long search, Chobani has named two new agency partners: Droga5, which will lead advertising and marketing efforts, and Weber Shandwick, which will guide public relations and social engagement strategy. (Chobani, as we reported last week, recently tackled some PR challenges with a successful follow-up campaign.)

Throughout the process, both agencies demonstrated deep strategic thinking and creativity along with a profound understanding of our brand, values and vision.

Peter McGuinness, Chief Marketing and Brand Officer at Chobani, says: “…from Weber Shandwick, we excitedly anticipate a deeply integrated communications approach that will activate across PR, social, internal communications and more. Throughout this search, Droga5 and Weber Shandwick have come to the table with a clear vision for the brand and breakthrough communications that will be instrumental in helping us go to the next level. We cannot wait to get to work.”

“Age is something that doesn’t matter, unless you are a cheese.”—Luis Bunuel

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Roll Call: Weber Shandwick, MKTG INC and Kingstar Media

Weber Shandwick announced it has named Cathy Calhoun to the new global role of chief client officer and Sara Gavin as president, North America, effective immediately. Calhoun, previously Weber Shandwick’s president, North America, has been with the firm for 21 years. She is charged with deepening relationships with key clients across practice areas and geographies. Gavin, previously president of Weber Shandwick’s Minneapolis office, has been with the firm nearly 30 years. In that time, she has served key clients across North America as she has built an operation renowned for its expertise in financial services, government, agriculture, consumer work and digital innovation. She will be responsible for the firm’s operations across the U.S. and Canada. (Release)

Also at Weber Shandwick, Susan Howe has been named president, Global Consumer Marketing, and Rana Komar has been named general manager for the firm’s Chicago office, effective immediately. Howe, previously Weber Shandwick’s president, Chicago, has been with the firm for 17 years. She will oversee the firm’s largest practice area, bringing her global experience in consumer marketing, PR and digital to bear on behalf of clients. Howe will be responsible for building client relationships globally and helping to expand the Consumer Marketing practice’s reach.

Komar has been named general manager of Chicago, the firm’s third largest operation. Komar has been with Weber Shandwick for more than 13 years, most recently in leadership roles in the Chicago office and within the firm’s Consumer Marketing practice. She will now be responsible for several of the firm’s major consumer marketing and consumer health clients, including Mars and Novartis Animal Health, among others. (Release)

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The Institute for Public Relations Wants Your Best Social Media Studies

Got research? Enjoy a little healthy competition? Last week, the Institute for Public Relations issued a challenge to PR pros well-versed in social media practices: choose the tenth study in the organization’s “Top 10 Social Media Articles Important to Public Relations from the First Half of 2013” list.

Everyone likes research, and based on the email pitches we receive every day we can guarantee you that there’s no shortage of social media analysis (or related infographics) floating around.

So far the list includes everything from Edelman‘s Global Entertainment Study to general studies on marketing practices and Pew‘s latest social demographics report. PR pros from firms like Weber Shandwick and Ogilvy have already nominated their own studies in the comments. Do you have another to share?

Study: Millennial Moms are Highly Connected and Influential on Social Media, But Neglected by Marketers

Think all moms can be lumped into a “mommy category” when it comes to marketing demographics? Think that young mothers are too busy balancing home-life, career and baby to interact with people (and brands) on social media? On both counts, you’d better think again.

New research done by Weber Shandwick shows that “Millennial Moms” (mothers born between 1978 and 1994) are both highly connected and highly influential on social media, and yet marketers have thus far failed to fully tap into this potentially potent demographic.

These women, who account for 22 percent of North American mothers, use an average of 3.4 social media accounts, compared to 2.6 by other moms. They also spend 17.4 hours per week on social networks, which is four more than mothers of other generations, the study says.

Millennial Moms are also more likely to share information about goods and services, and do so both digitally and offline. Nearly three-quarters (74 percent) of Millennial Moms say they are sought out more often than other friends for advice on a wide range of topics. They are also more likely than the average mom to provide recommendations online. In an average month, Millennial Moms “like” or recommend products or services online 10.4 times, while the average mom only does so 7.7 times.

“Because Millennial moms are digital natives and grew up with the Internet more so than older generations, they have become accustomed to sharing more,” said Liz Rizzo, SVP at Weber and a lead developer on the research. And yet, despite their potential power, Rizzo also pointed out that this group of women — of which there are 9 million in North America — feels “overlooked by marketers.” Read more

Will PR Really ‘Rule Native and Social?’

Today in No, We’re Not Tired of This Debate Yet news: Phil Johnson, CEO of PJA Advertising, wrote a story for AdWeek arguing that the whole “moving into creative” trend means that “savvy PR firms” can and should steal social media and native advertising opportunities away from their competitors in the ad and marketing fields — and that those other guys will need to imitate the PR model in order to keep up.

Johnson writes that “forward-thinking public-relations firms have been more adept than advertising agencies at grasping the strategic implications of content marketing”. In making this point he cites recent moves by Edelman and Weber Shandwick as well as Digital Influence Group, “a full-service digital marketing agency with social media at the core”, and Shift Communications, which has been bullish on social for some time.

He also thinks that PR firms have an inherent advantage because native advertising “is conceptually the same as placing press releases that look like independent journalism.” Hmm…

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SEC Issues New Social Media Rules for CEOs

Remember when the SEC threatened to put the smack down on Netflix CEO Reed Hastings for revealing in a Facebook post that his company had achieved a record one billion hours of video streamed in a single month? The organization claimed that he was revealing confidential business info in order to bump up his company’s stock prices, but they’re totally cool with it now.

The organization laid out some new guidelines for CEOs who want to be more active on social media (a course strongly recommended by Leslie-Gaines Ross of Weber Shandwick).

There’s nothing too crazy here — just a realization that the rules regarding business disclosures need to take a step into the 21st century.

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How Important Is Oreo-Style ‘Real-Time Marketing’ Now?

After the Oreo team’s big social media win dominated the post-Super Bowl buzz, a whole lot of people who had never used the phrase “real-time marketing” before started throwing it around like a hot potato.

The point is that pretty much any business whose description includes the words “firm” or “agency” now needs to claim that it has “real-time marketing capabilities” in order to win the interest of big-name clients. McCann Erickson, for example, named its new social media-only division “McCann Always On”. The “RTM” phrase doesn’t just apply to agencies that label themselves “ad” or “marketing”, either — PR wants to “own” social media too, remember?

The problem is that the whole phenomenon just isn’t that simple — and it’s not too terribly revolutionary either. Explaining that to clients, however, may be a bit of a challenge.

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Digital Agency Trends Are Way Ahead of Us

In case you missed it, last week we posted a series of stories on the new transition toward a PR business model with a far heavier focus on digital branding and content creation services.

First Weber Shandwick EVP Jason Wellcome discussed the firm’s decision to formally create and publicize a new digital content unit called Mediaco after nearly a decade of providing more explicitly content-focused services for clients. Then Edelman PR content strategist Steve Rubel told us about his firm’s plan to address clients’ changing demands by simply doing more of what they’ve been doing for years — integrating new creatives into the larger Edelman team rather than launching and promoting a new entity.

Their observations seemed to support our conclusion that the classic “Is it PR, marketing or advertising?” debate would only grow more intense in the months and years to come. We found this all quite fascinating, but some people who’ve worked in the industry longer than we have let us know that these revelations were not really news at all with a collective “meh.”

A new study completed by Second Wind, provider of resources across the interlocking communications disciplines, tells us that they are (of course) correct.

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