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Posts Tagged ‘Weinstein Company’

NYT Calls Nelson Mandela’s Death a Promo ‘Assist’ for New Biopic

shutterstock_162676481We’ll watch Idris Elba in pretty much anything; we even tolerated his weird Texan accent in the absolutely awful Prometheus. But the actor himself is not the primary reason millions will buy tickets to see the new Weinstein Company film Mandela: Long Walk to Freedom.

A New York Times story published this weekend calls the civil rights icon’s death a coincidental “assist” for the biopic, which will undoubtedly attract even more interest from holiday filmgoers in the immediate wake of his passing. As reporter Brooks Barnes put it, “This time the PR came to [Harvey Weinstein].”

In fact, Barnes even went so far as to speculate on whether the producer’s initial interest in the script stemmed, at least in part, from Mandela’s failing health.

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Social Media Brings Bullying Issue to the Forefront

The power of social media to bring about change has been made evident once again with recent campaigns for the upcoming Weinstein Company documentary film Bully, which has spurred an online petition to the Motion Picture Association of America, a Twitter campaign and more than 400,000 views of the film’s trailer on YouTube.

The feature film is set to be released March 30. However, the film has an R rating for language. Change.org and a high school student have gathered more than 200,000 signatures on an online petition to the Motion Picture Association of America urging it to lower its rating to PG-13 so it can be seen by its target audience – older children and teens.

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