The picture at left is the packaging that we received along with Martin Lindstrom‘s new book Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy. After the jump, we’ve got another picture of the inside of the box, which comes with a little video screen.
Bloggers “receive so much stuff every day, I had to stand out,” Lindstrom told us this morning during a phone conversation. “I thought the kit would be interesting and would be passed around the office.”
Lindstrom also wanted to make a point about being “brandwashed.” He says there’s both positive and negative marketing and far too many companies are crossing the line into negative territory.