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Posts Tagged ‘Whisper’

Why Gwyneth Paltrow Is to Blame for Whisper’s Failure as a Media Source

whisperEarlier this summer, Whisper — the creepers app that allows people to send and receive meme-ified messages anonymously — wanted to become a viable news source.

The idea: if you have real, possibly unflattering news to share and don’t want to be outed by the soothsayers at TMZ, you post it on Whisper.

Also: a legitimate source is now some dude with a smartphone, a happy trigger-finger, and an axe to grind.

Then, came along Gwyneth Paltrow to ruin all the fun.  Read more

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A New Trend in Successful Startup Pitches: Anonymity!

Given recent reports about the NSA‘s ability to foil pretty much any form of privacy encryption/ protection on the Web and the lengths to which Americans go to (unsuccessfully) erase their digital footprints, we’re not surprised to learn that startups promising online anonymity have been doing quite well on the fundraising and earned media fronts.

Beyond the success of Snapchat and Bitcoin, tech writers and investors are paying more attention to “anonymous” apps and networks like Spraffl, The Story Vine, PriveyoDuckDuckGo and, most recently, Whisper. This app, which just raised a good bit of money, gives users the power to share photos and text completely anonymously with a growing digital community that’s interested in this sort of thing. Sounds like a high school goth message board to us, but we get the “morbid curiosity” angle.

What we’re saying is: this theme would make a great topical pitch to any major tech or business publication. Hint, hint.

Tech Round Up: Brands Missing Links on Google+, Twitter Buys Whisper

-In news that suprises probably no one on the planet, brands are not as engaged on Google+ as they are on Facebook. SEO company BrightEdge found that within the first 10 days of availability, 61 percent of the top 100 brands around the globe had a presence on Google+, but only 12 percent linked their Google+ pages to their company homepage.

Facebook’s data tells a different story. Ninety-three percent of the top 100 brands had a Facebook page and, 53 percent of those brands link to their Facebook pages from the company homepage. [via eMarketer]

-This news from Twitter merits mentioning solely so I can write this guy’s name: Moxie Marlinspike, a hacker-turned-CEO, has sold his data encryption company Whisper to Twitter. Previously, Marlinspike (I got to type it twice!) worked on text message and email encryption on the Android.

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