TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Whitegate PR’

Spin the Agencies of Record

shutterstock_76636684

Minneapolis-based Haberman will be AOR for Charity Aware, a “service initiative dedicated to inspiring youth to give back”. Haberman will help the org remake its website and develop new strategies for connecting teen volunteers with relevant area charities.

We can only hope that this partnership reaches teens who are more generous with their time than we were.

____________________

Read more

Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!

Spin the Agencies of Record

shutterstock_148258121

Weber Shandwick will be AOR for Eyelock, a company that makes the kind of eye-scanning anti-theft ID software that’s been a hallmark of science fiction for, what, 50 years? The firm will provide “media relations, content development, and strategic counsel”, but if this product works as advertised then a simple on-site demo is all we’d need.

(Note to self: watch Minority Report again.)

Read more

Spin the Agencies of Record

Doesn't sound like jazz to me.“One chord is fine. Two chords are pushing it. Three chords and you’re into jazz.” – Lou Reed

Workhouse Public Relations has been chosen as the PR/marketing AOR for Genesis Publications, a publisher of limited-edition books. Its first project will be to promote the launch of Transformer, a book/record package documenting the period from 1972 to 1980 that began with the titular album and helped establish Lou Reed’s solo career via “Satellite of Love” and his biggest hit, “Walk on the Wild Side”. (If you’re too young to know that tune, just click right here. You’re welcome.)

Most rock freaks probably remember this as the time when the Warhol groupie flirted with cross-dressing under the heavy influence of David Bowie, who was still stuck in his glam phase; we’re amazed that Reed remembers anything at all.

Longtime photographer Mick Rock also participated in the book/record project, as did designer John Varvatos due to his obvious infatuation with Reed’s gender-bending style. The launch happened on October 3rd at Varvataos’ Bowery Boutique, which was previously known as CBGC or “the most disgusting rock club in all of New York City.”

Tech innovation company GlassesOff  has chosen M&C Saatchi PR as its AOR in preparing for a fourth quarter product launch.

Read more

Spin the Agencies of Record

Ballantines PR has added AKA Beverly Hills, a luxury residential property, to its client roster. The firm will handle community relations, press outreach, and events.

Michigan-based Lambert, Edwards & Associates has added 10 statewide clients to its public affairs roster including HBO, More Michigan Jobs, and Common Cause Michigan. (Separately, the firm also says that it’s hiring in Detroit, Grand Rapids, and Lansing. Interested?)

Read more

Spin the Agencies of Record

The Make-A-Wish Foundation has chosen Waggener Edstrom to redesign the nonprofit’s national website and those of its 62 chapters. Besides branding and information-sharing, the site will offer enhanced ways for people to connect with one another nationwide.

Celebrity dog groomer and stylist Jorge Bendersky has chosen Whitegate PR as his AOR. Bendersky has appeared on a number of programs including the Today show and his own Animal Planet program in 2008.

Read more

Spin the Agencies of Record

The Centers for Disease Control and Prevention has chosen Ogilvy PR for its “Dating Matters” campaign, focused on promoting healthy relationships and preventing teen dating violence in at-risk urban communities. Once the campaign has rolled out, its effectiveness will be determined and the campaign could grow geographically. Ogilvy Washington is handling the account.

Vietnam Veterans of America (VVA) has chosen Crosby Marketing Communications for a new website for its clothing and household goods donation services.  The firm will also handle online promotions via social media and other channels.

Two healthcare companies — Virtual Health, a subscription service for those in assisted living facilities, and K2M, a medical device company — have chosen Zeno Group as their AOR. Both companies started working with the firm about a month ago. [via PRWeek]

Read more

Spin the Agencies of Record

Unisys has selected Lewis PR as its U.S. corporate AOR after a competitive pitch. The firm has already begun work on a program that will bring awareness of the company’s thought leaders and its work solving IT issues for clients.

City of Hope, a research and treatment center for a variety of life-threatening diseases, has chosen Weber Shandwick as its AOR for cause marketing and PR programs. The firm will raise awareness for the center’s work.

RecycleBank, a company that gives deals and rewards to people who recycle and take other “green” measures, has chosen the Bateman Group for PR services including partnership, corporate, and consumer communications. Tyler Perry, a Bateman VP based in NY (ha!), will lead the account. Its first initiative is the “Green Your Home Challenge,” which is taking place this month. The news of the new client coincides with the opening of Bateman’s new offices in Brooklyn.

Read more

Spin the Agencies of Record

GolinHarris has been selected as AOR to Rotary International. The firm will help Rotary International raise awareness of its cause initiative End Polio Now, which addresses the ongoing fight against the disease abroad. GH will also conduct outreach for the nonprofit’s other philanthropic efforts. The account will be handled out of the Los Angeles office by SVP Dan Zukowski.

Cookie Jar Entertainment, makers of the Caillou line of toys launching this Spring, has selected Child’s Play Communications for PR services. The firm, which specializes in PR targeting moms, will use its Team Mom blogger network to promote the line. According to Child’s Play president Stephanie Azzarone, the Team Mom network will “not only highlight features and benefits in their reviews, but also share their child’s personal experience with the product,  while typically including photos and often video of their children interacting with it.”

Read more

Spin the Agencies of Record

From the Martin Luther King Jr. Memorial website

Savorian Wines, a Brooklyn-based company that imports and distributes wines from Catalonia, Spain, has selected Whitegate PR as its AOR. The firm will work on a program to raise awareness of the company’s new white wine brand in the U.S.

Snackbox PR has two new contracts: Chinet and the Federal Reserve Bank of Chicago. The firm will handle national PR for Chinet. Snackbox was the AOR for the disposable tableware company in 2008 and 2009. For the Federal Reserve Bank, the firm will handle the PR, street teams, and social media outreach for Money Smart Week, taking place April 2 through the 9th.

PsomasFMG, a solar systems company, has selected MWW Group as its AOR. The firm will raise awareness of the company and its solar projects. MWW’s sustainability, corporate comms, and digital practice, Dialogue Digital, will work on the account, which will be handled out of the LA office.

Read more

Spin the Agencies of Record

Account wins in this edition of Spin the Agencies of Record include a beverage company, a broadcast business, an outlet for pet owners, and some digital work.

  • Data security company Protegrity USA enlists Bateman Group as PR and social media AOR.
  • Wall Street Communications broadcasts the message for HTN Communications, formerly Hughes Television Network.
  • 104 West Partners adds online marketplace ClickBank and talent matching company Evolv to its roster.
  • DNA Beverage Corp revs up with Transmedia Group for its “Start Your Engines” campaign.
  • Pet owner newsletter and website Daily Kibble has selected Whitegate PR for holiday outreach.