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Posts Tagged ‘Whoopi Goldberg’

Tony Siragusa Depends on Humor to Sell Adult Diapers

Let’s face it: the marketing industry is partially responsible for promoting the stereotypes that we all seem more than willing to embrace. Real men are interesting, handsome and confident. Real women are sexy, supportive and apparently love to do laundry. And then there are the rest of us, the real people.

Brands want us to think that we need their products to land that dream job, take that dream date home to bed or be that perfect parent to our children. Reality, of course, is much more complicated. Unlike the actors in commercials, not everyone in life has straight teeth, perfect hair or the driving ability to park an SUV atop a mesa.

Marketers, of course, believe that by selling us a varnished version of our tarnished real lives, the public will gladly hand over its money for a taste of the life exalted in the advertising. And that’s fine. This is how human beings have sold products to each other for centuries. This dynamic, however, may be changing. In many respects, the public is becoming more self-aware and self-accepting. The public wants models that look more like regular people and products that don’t specifically target stereotypes of men or women.

The public also wants brands to recognize our humanity, and that humanity includes our need to be old, vulnerable and far from perfect. Enter NFL star Tony Siragusa, the new face of Depend Guards and Shields—products aimed at men with bladder leakage problems. You heard that correctly, leakage. It’s not a word many advertising copywriters would circle and say, “Let’s leverage the power of this word.” Read more

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Bill Clinton to Betty White: Happy Birthday! Run for President!

Given Betty White‘s devoted fan base (of which we are proud members), we imagine it can’t be too hard to advertise NBC‘s Betty White birthday celebration, set to air tonight at 8 p.m. EST–all you’d have to say to get us to watch is “Hey. It’s Betty White. Tune in”. But in case that isn’t enough to turn the heads of people who don’t own the complete Golden Girls on DVD, this teaser clip might just do the trick.

This past election season proved the power and influence of an endorsement from President Bill Clinton, and now everyone’s favorite Arkansas smooth-talker is throwing his weight behind a new kind of campaign.

In the video, Clinton says of White, “In a time when our nation is still bitterly divided, it’s important to have a leader who’s won the respect and affection of our nation in the way that Betty has”. Plus, Clinton points out, “The position would come naturally to Betty, as she has lived for so long in a place called the White house.” Har har.

We know we just got through election season, but…we have to say we fell for this promo hook, line and sinker. Betty White for president! Where do we pick up the T shirt?

‘Nuclear Explosion’ at PMK/HBH? Depends On Who You Talk To

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Earlier this week we reported on the merger of two Hollywood PR powerhouses, Interpublic PR agencies BNC and PMK/HBH. It didn’t take long after the merger for a pretty big shakeup to result.

PMK agents Robin Baum, Jennifer Allen, Andy Gelb, Simon Halls, Stephen Huvane and Melissa Kates have all departed, taking with them clients including Jennifer Aniston, Matt Damon, Johnny Depp, Anne Hathaway and others. Baum, Huvane and Gelb have formed Slate PR, The Wrap reports. Josh Dickey at The Wrap called the merger an “ill fated decision,” reducing the onetime powerhouse PMK to a “second- or third-tier public relations firm.”

Not everyone completely agrees. A source close to the matter told PRNewser today, “the people who left, while their clients are high profile, they are not particularly profitable.” The source said “something had to give” with PMK since, “it’s hard to be truly profitable with celebs.”

Others have said that is missing the point. While the celebrity clients themselves may not be profitable, you leverage those clients to get in front of big corporate brands. “Every major consumer marketing company wants to connect with celebrities,” said one agency CEO, “it’s not just about the direct profit margin for those accounts.”

That being said, another source told PRNewser BNC “isn’t exactly hurting for celebrity clients” citing current clients Cameron Diaz, Jenna Fisher, Whoopi Goldberg and Kate Hudson.

Several people we’ve spoke to are surprised the story hasn’t been picked up in the mainstream press. “I think there’s a level of shock that it hasn’t been covered better by the mainstream media,” one said.

[image: Former PMK agent Stephen Huvane]

BNC, PMK/HBH Merge; Likely Form Hollywood’s Largest PR Shop

Two Hollywood PR powerhouses, Interpublic PR agencies BNC and PMK/HBH, have merged, Variety reports. No official announcement has been made, however Interpublic told executives at the agencies to begin work on “merging operations” a few weeks ago.

BNC has worked with celebrities including Cameron Diaz, Jenna Fisher, Whoopi Goldberg and Kate Hudson. Corporate clients include Samsung, T-Mobile, Audi and Amazon.com. As PRNewser reported, BNC announced they won the Spin magazine account in mid-November. PMK’s clients include Matt Damon, Johnny Depp, Al Pacino, and Jodie Foster and corporate clients AOL, Motorola, and Reebok.

UPDATE: An insider tells PRNewser they don’t expect many jobs to be lost as a result of the merger, “because there’s not that much cross over” between the two agencies. The insider says there’s been a “management void” at PMK since Chairman-CEO Pat Kingsley left last January. While it’s been a tough year, both firms are still profitable. Some are comparing the merger to that of Hollywood talent agencies William Morris and Endeavor, which joined forces in April of this year.

RELATED: So What Do You Do, Howard Bragman, Fifteen Minutes Public Relations CEO? [And BNC Founder]

SPIN Magazine Names BNC Agency of Record

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SPIN magazine has retained BNC (Bragman Nyman Cafarelli) as agency of record for all marketing communications. BNC will work to promote magazine and web editorial content, as well as the company’s upcoming 25th anniversary celebration in 2010, which will include “commemorative issues, live concerts and other programming elements.”

“We are tremendously excited to help make the world take note of the extraordinary work SPIN is doing in print, on the Web and through their exceptional events series,” said Joseph Assad, Executive Vice President and General Manager, BNC. SPIN‘s circulation is currently at 540,000.

BNC has worked with “more than 100 celebrities” said Assad, including Cameron Diaz, Jenna Fisher, Whoopi Goldberg and Kate Hudson. Corporate clients include Samsung, T-Mobile, Audi and Amazon.com.