In response to yesterday’s GolinHarris news that they would be reorganizing the company, our first thought was how someone at the SVP level, for instance, would respond to these changes.

“We’re very sensitive to this,” Fred Cook, the firm’s president and CEO, told us. “We’ve been around for 56 years and people are used to a certain structure. And we have a lot of people working for 10 or 15 years and we’re trying to make sure everybody understands their new roles and titles.”

Internally, staffers might be getting used to it, but the titles and the four new groups that are part of the g4 model — strategists, creators, connectors, and catalysts — caused some discussion externally.
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