Have you ever had a client ask you to “look into” or “take care of” their Wikipedia page? Most likely the answer is “yes.”
For PR professionals and the clients they serve, Wikipedia matters. It is the planet’s fifth-most visited domain, and 53% of American adults consult it on a regular basis.
Take a look at your client or brand’s page on Wikipedia now — is it up to date? Is all the information correct? Are all associated images optimized?
Wikipedia’s volunteer community has created an incredible resource, but it does contain some major blind spots.
So what’s a PRNewser to do? Editing a Wikipedia page can be difficult on one’s own—the rules for writing and editing are constantly changing, and they’re governed by a community that is resistant to outside assistance.
They have their reasons: we’re all aware of the fact that certain firms specialize in Wikipedia “sockpuppeting”, and while a coalition of the industry’s top names did come to an “agreement” with the site’s community this year, problems remain.
(For a refresher, we spoke to seven experts on the ramifications of the agreement earlier this Summer.)