BP (that’s “Beyond Petroleum” to you, sir) is in trouble again this week for doing the very sort of thing we’d expect it to do: using its spokesperson to rewrite nearly half of its own Wikipedia page.
The purpose of the edits was to play down the corporation’s horrible environmental record. And the accusation came only a few weeks before yet another hearing in which BP’s lawyer will try to argue that his client shouldn’t have to pay millions in “fictitious or inflated claims” related to the pending class action oil spill lawsuit.
So: move along, nothing to see here…
Of course it’s not all in-house: today PR Week reminds us that firms have been criticized for doing this sort of thing for their clients before.