This week brought news of what could be an historic agreement between top PR firms and the editorial community behind one of the world’s most-used, most contentious sources of information: Wikipedia.
The announcement, which primarily concerned ethical issues regarding firms’ relationships with the editors responsible for their clients’ pages, could have very real implications on the entire industry. Wikipedia founder Jimmy Wales himself wrote, “A great opportunity is upon us.”
We spoke to several experts, three of whom were directly involved in the project, to get their perspectives.
First a bit of history via Phil Gomes, SVP of Edelman Digital, who got the ball rolling.