It’s only Tuesday, but the buzz surrounding the Super Bowl ads is hitting fever pitch. Where to begin?

First, we’ve got more teasers and pre-releases. Mashable has a rundown of the most shared as of yesterday afternoon. But since then, we’ve already added a teaser from Hulu, starring Will Arnett (note the #mushymush hashtag) and the latest Acura ad, starring Jerry Seinfeld and Jay Leno. The hashtag for that one is #JerryNSX. Brands have learned that they have to take digital initiative to get the most bang for their many, many bucks if they want to get their own version of “The Force.”

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Denny’s has partnered with entertainment company DumbDumb, IAC’s digital company Electus, and College Humor for Always Open, a web series where host David Koechner interviews celebrity guests. It’s kind of like Between Two Ferns with Zach Galifianakis, but with snacks.

In the fourth episode the host sits down to some Denny’s with funny lady Amy Poehler. Previous episodes have featured DumbDumb founders Jason Bateman and  Will Arnett (also Poehler’s hubby) and Sarah Silverman. Kristin Bell will be the next guest. Click above to learn how to make dead shark eyes!

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PRNewser attended the launch party for DumbDumb last night, a production company from actors Will Arnett and Jason Bateman. The company is part of Electus, the IAC-supported company run by former NBC entertainment chief Ben Silverman.

The party was to celebrate the company’s first digital short, sponsored by Orbit Gum.

At the event, agency Sunshine & Sachs, which represents DumbDumb, Electus and IAC, was busy working their magic, along with IAC PR executives Stacy Simpson and Leslie Cafferty.

Agency partners Ken Sunshine and Shawn Sachs even showed up to mingle among the celeb-heavy crowd, which included Arnett’s wife and “Parks and Recreation” star Amy Poehler, actress Amanda Peet, actor Justin Long, “Inside the Actors Studio” host James Lipton, Actress Renee Zellweger, actress Kristin Bell, Comedian Chuck Nice and “30 Rock’s” Katrina Bowden.

Press clips featuring DumbDumb and Electus rotated throughout the night on IAC’s large video screens, highlighting recent PR efforts.

For yesterday’s launch, Arnett and Bateman gave a few pre-event interviews to media, including The New York Times‘ Brian Stelter. At the party, they stayed late, making the rounds with attendees and their sponsor.

“Will and I were happy when given the opportunity to partner with Orbit gum and we’re enjoying the challenge of taking the brand to the next level with this type of integrated branded content,” said Bateman in a release today.

Orbit’s ad agency, Energy BBDO (Chicago) “provided creative insight into the campaign development.”

Our colleague Alex Weprin was in attendance as well and has video of the digital short over at WebNewser.

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