You’ve heard, and you’re excited. There’s going to be an Anchorman sequel! Ron Burgundy is back and he’s bringing his jazz flute. This news totally took the edge off of last night’s Azarenka loss. Azarenkaaaa!

“Ron Burgundy” has been trending on Twitter all day and just about every media outlet has helped to spread the news, even though the movie isn’t expected until next year. But as we’ve seen with a couple of recent releases, building the right buzz for a movie long before it actually hits theaters is critical.

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While the rest of the nation was going on about all the celebrities in the Super Bowl ads they were watching, viewers in Nebraska (and seemingly only those in North Platte) got a special low-budget Will Ferrell ad for Old Milwaukee beer.

The clip is nothing like the multi-million-dollar ads from last night. It certainly didn’t make it to any lists of top brands for the evening. (Networked Insights says Doritos, Budweiser, and Coke were tops by share of voice.) In fact, Ferrell doesn’t even get to say anything before the ad cuts off.

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If you’ve ever dreamed of driving a Zamboni (and seriously, who hasn’t), tonight might be your lucky night.

To promote the Winter Film Festival, there will be tons of giveaways, drink specials, and social media happening at Bryant Park, NYC for “Social Media on Ice” starting at 6:30p.m.

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The Huffington Post has a few stories focused on celebrity philanthropic campaigns. The video above comes from Feeding America and its “Hunger Is A Real Story” campaign, which enlisted celebrities like Matt Damon to act out the stories of real people who are going hungry.

According to the campaign’s press release, more than 50 million Americans live with hunger. The campaign includes advertising and a Spanish PSA in addition to clips like this one available on the Web.

Will Ferrell is also among the celebrities participating in 7-Eleven‘s “Coffee Cup with a Cause” campaign, which aims to donate $2 million to charities. They’re raising money through the proceeds from coffee sold in cups designed by the celebrity spokespeople. Among the charities benefiting are Ferrell’s choice, Cancer for College.

Finally, West Virginia native (and wife to Ben Affleck, who’s also participating in the Feeding America campaign) Jennifer Gardner heads home to benefit Save the Children.

Additional philanthropy and nonprofit coverage is available on HuffPo’s Impact page.

“What’s bizarre is that this follows B|W|R last month promoting [him] to co-president with Leslie Sloane Zelnik,” writes DeadlineHollywood.com’s Nikki Finke.

Labov handles Jack Black, Steve Carell, Sacha Baron Cohen, Will Ferrell, Jonah Hill, Seth Rogen and Judd Apatow, among others. Rumor is he’ll be taking all of this talent with him as he starts up his own shop.