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Posts Tagged ‘Women 2.0’

American Apparel Features Mannequins with Grooming Issues

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So, um? Yeah.

Welcome to the newest trend in fashion — ‘real’ mannequins in need of a Brazilian wax. STAT! American Apparel believes this should be a trend in fashion — real women.

While I agree that silicon and other sundry injections have ruined a healthy image of what a woman should be, this real woman is only fashionable in the Amazon (because trimming with a buck knife could nick a little), the Arctic (because a girl needs to stay warm) and possibly Amish communities (because advertising doesn’t get there much).

And this isn’t the first time American Apparel has gone crazy in advertising and marketing.

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Social Media Activity Could Aid Female Entrepreneurs

Wednesday night, Makovsky & Company and its client Women 2.0, a group dedicated to increasing the number of women in the tech startup space, hosted an panel discussion titled, “Do Women Dominate the Web?”

Going into it, we joked on Twitter that, certainly, women do. But actually, in terms of owning and launching tech businesses, that isn’t the case.

The women on the panel, which included Dina Kaplan, COO and co-founder of Blip.tv and Joy Marcus, partner with the VC company DFJ Gotham Ventures, told many tales of being the only woman in the room, and being treated differently because of it. At one point, Kaplan said she had to remind a guy, puzzled by a car commercial during women’s programming, “Women don’t just buy tampons. They also buy cars.”

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Women 2.0 Selects Makovsky for Brand-Building Work

Women 2.0, a group with a mission to increase the number of women in the tech startup space, has chosen Makovsky + Company to help build the organization’s brand outside of Silicon Valley where it is best known.

Besides building awareness for Women 2.0, the firm will work to raise awareness of Founder Labs. Beginning Saturday, Founder Labs NYC will launch a five-week program to help entrepreneurs learn the skills they’ll need to make their new mobile tech startups a reality. The organization also provides opportunities for networking, which Makovsky EVP Matt Wolfrom says were in short supply for women when Women 2.0 was founded.

According to the National Center for Women & Information Technology, only 11 percent of corporate officer positions at Fortune 500 companies are held by women.