Cision‘s North American CEO, Joe Bernardo, has chosen early retirement and will be stepping down from his post, effective March 1. He’s been with the company for 13 years. Over the past year, he’s been shifting duties to Peter Granat, president and COO of Cision North America. Granat assumed that role in January 2011 after spending two years as CEO of Cision Europe. [via, h/t]

Perry Yeatman, head of global corporate and government affairs for Kraft for the past seven years, will step down from her post at the end of the year, following a spin-off of the company’s snack business. Nancy Daigler, the SVP of business unit corporate affairs will lead corporate and government affairs for the grocery division and Ernest Duplessis, VP of corporate communications, will serve as VP of corp comms for the snack division. [via Holmes Report]

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Fantage.com, a virtual world for kids between the ages of six and 16, has chosen Wonacott Communications as its AOR. The outreach program will target educators, parents, and businesses.

HP’s Personal Systems Group out of China has shifted its $1.5 million account from Burson-Marsteller to Edelman, The Holmes Report writes. Edelman already works with the HP division in the EMEA region, North America, and other parts of Asia.

Appleton Learning, a test preparation and tutoring service, has chosen Trevelino/Keller for PR services to raise the profile of the company’s 24-year-old chief executive Glenn Clayton with consumer and business media. The company also has plans to add a franchise division and to expand across the Southeast, and eventually, nationwide.

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